Full Name
James Rothwell
Job Title
Head of Marketing, Europe
Speaker Bio
James Rothwell is TikTok's European Head of Marketing, leading a function that consists of Creative Lab, Media Strategy & Planning, Social & Editorial, Product & Creator marketing, and Research & Data Science. The 60 person team is based across London, Paris, Berlin, Milan, Madrid, Dubai and Cairo.

Responsible for growing the TikTok brand, James and his team work tirelessly to insert TikTok into the cultural zeitgeist, drive product understanding and engagement, as well as supporting the growth of the creator community on and off the platform.

James brings more than a decade's experience in both leadership and marketing roles and is based out of its London office. Prior to joining TikTok in July 2020, James held a number of senior marketing roles for brands in Asia including CMO of fintech startup BigPay, Director of Marketing for APAC at Netflix, and as Head of Social Marketing for Asia Pacific at Google.
James Rothwell