It’s not just about who’s winning on the field—it’s about who’s shaping the future of the game. ADWEEK brings together honorees from our 2026 Most Powerful Women in Sports recognition for a lively, unfiltered conversation on leadership, ambition, and influence across the sports industry. From building brands and driving revenue to shaping culture and opening doors for the next generation, these women are redefining what power looks like in sports today. A conversation on big laughs, real talk, career-defining moments, and sharp takes on what it means to lead—and last—in one of the most competitive industries in the world takes center stage.

*ADWEEK’s Most Powerful Women in Sports list will be revealed on February 5th. Beyond this sneak peek, a reception to celebrate more honorees in town for the Super Bowl will take place following.