The Super Bowl remains the ultimate stage for brands—but how does the buy-in stack up against the ROI? Get your front row seat to this conversation that explores how marketers weigh massive budgets, fragmented audiences, and cultural impact when planning their biggest campaigns of the year. Marketing leaders share what it looks like to succeed, miss the mark, or even “fail up”, and how those moments can shape brand growth long after game day.
JP Bittencourt
Senior Vice President, Marketing, Sparkling Beverages
Denise Campbell
Vice President, Marketing Strategy, US Oncology and Enterprise Partnerships
Lauren Griewski
Managing Director, Head of Chase Media Solutions
Margaret Johnson
Chief Creative Officer
Indy Khabra
Co-Founder and Global Co-Chief Executive Officer
Olympia Portale
Senior Director, Crackers Marketing and Portfolio Strategy
Garrett Smith
Agent, Endorsements and Voice Over
Will Lee
Chief Executive Officer
