As sports continue to serve as a powerful cultural and commercial connection point, technology is redefining how franchises and stadiums operate, engage fans, and scale for the future. In this conversation, leaders across sport, technology, and business will examine how strategic innovation is shaping modern sports organizations—from unlocking new fan experiences to building enduring brands. Huddle up as they explore the dynamics of the infrastructure behind the impact, including next-generation venues, live distribution, and global fan engagement, and how collaborative partnerships help to power today’s sports ecosystem forward to new heights.