Melissa Lapp-LoBasso is the Executive Director of Brand Strategy at Comcast Business. In this role, Melissa is focused on driving growth by continuing to advance Comcast Business brand as a global technology leader.

Prior to Comcast, Melissa worked for American Express, leading brand communications and key programs including Small Business Saturday and Shop Small. Melissa also has agency-side experience, spending time in account management on a variety of clients including Hershey’s and Darden Restaurants at the start of her career.