In the face of economic turmoil and a war in the middle east, consumer demand for news is at a decade long high yet many marketers are avoiding advertising in news out of unfounded fears of adjacencies that could be unsettling to consumers. This is in-spite of multiple studies that conclusively demonstrate that that’s not the case. Moreover, case studies from virtually every industry vertical demonstrate that advertising in news delivers unmatched ROAS and rock bottom Customer Acquisition Costs.  This panel will explore where news advertising is gaining traction with marketers and what it’s going to take to get more of them off the fence and back into news. Leaders will highlight case studies that demonstrate just how well news performs at delivering incrementality and growth. 

Moderated by Kara Swisher, this conversation features the following leaders in discussion:

• Jeff Green, Co-Founder and Chief Executive Officer, The Trade Desk 
• Jessica Sibley, Chief Executive Officer, TIME
• Shenan Reed, Chief Global Media Officer, General Motors
• Vanessa Otero, Founder and Chief Executive Officer, Ad Fontes Media
• and more!