The intersection of sports and gaming is moving faster than ever. As experiences flow seamlessly between real life and digital worlds, fandom is evolving into a 360° ecosystem connecting players, consumers, and communities across every touchpoint. From the racetrack to the soccer pitch and beyond, this conversation will explore how teams, leagues, and brand partners are elevating IRL game passion into interactive environments with digital engagement and immersive storytelling that is redefining what it means to be a fan today.