Alex Dao is the Vice President of Advertising & Sponsorships at Electronic Arts (EA), where he leads global advertising strategy and brand partnerships that bring authentic & innovative experiences to players across EA’s portfolio. His team partners with some of the world’s largest brands to deliver integrated campaigns that enhance gameplay and engagement across platforms. Before joining EA, Alex led Global Agency Development and Sales Partnerships at Snap, overseeing teams across the Americas, EMEA, and APAC. Prior to Snap, he held leadership roles at Amazon, where he built and scaled global performance advertising initiatives, and at Criteo, where he led emerging products. Alex also serves on the Board of Directors for Ronald McDonald House Charities, supporting children and families facing serious illness. He is deeply passionate about building communities - from empowering players through meaningful brand experiences to supporting families through his nonprofit work.