Motorsports may not seem like natural territory for CPG brands, but they’re gaining traction fast through creative partnerships on and off the track. Hear from United Entertainment Group (UEG) and TWG Motorsports’ Andretti Racing as they share how they teamed up with Allegra at this year’s Indianapolis 500—turning a traditional sponsorship into a fully integrated brand experience. From the fan-favorite “Allegra Pit Shop” to storytelling that linked performance and clarity to everyday wellness, discover how CPG brands can carve out space among auto and luxury sponsors to drive cultural relevance, emotional connection, and lasting impact beyond the logo.