United Entertainment Group (UEG) SVP Creative Director Sam Kohnke is an expert in brand marketing and a stickler for the details that drive audience engagement and loyalty. At UEG, Sam is responsible for overseeing the firm’s creative vision, brand development, and integrated agency offerings. Over 15 years in agency and client-side roles, he has built a strong track record leading brand marketing campaigns and honing his highly sophisticated approach to design. In addition to his role at UEG, Sam dove into entrepreneurial pursuits, including founding The States Golf.

Sam holds a degree from the University of Wisconsin‑Milwaukee and entered advertising in his youth. At UEG, Sam devises breakthrough campaigns and strategic brand narratives. His highly competitive spirit helps the agency score wins on behalf of key clients, including Samsung as Creative Director for multiple platforms and media channels. His client work over an acclaimed career has included campaigns for the likes of Nike, Draftkings, Samsung, Nissan, NBA, NFL, and EA Sports.