In today’s always-on culture, speed isn’t just an advantage—it’s the difference between leading and lagging. This discussion will explore how the most successful brands operate like Formula 1 teams: agile, data-driven, and built for real-time performance. From reacting to cultural moments with precision to translating relevance into long-term brand equity, discover how marketers are building systems that move as fast as the world around them. Learn what it takes to stay in the driver’s seat of culture and win with creative velocity.