Elizabeth O’Brien
Program Director, Global Sports & Entertainment Sponsorship Marketing
IBM
Elizabeth O’Brien is a seasoned executive with over a decade of experience leading IBM’s global Sports & Entertainment partnerships. This entails transformative collaborations with premier properties including Scuderia Ferrari, the Masters, the US Open, Wimbledon, ESPN Fantasy Football, UFC and the Grammys.
Renowned for transforming traditional sponsorships into cohesive platforms for technological innovation and brand storytelling, her projects have resulted in more than 100 technology patents and earned accolades including an Emmy Award. She has been recognized as one of AdWeek’s Most Powerful Women in Sports and a Sports Business Journal Gamechanger.
Her leadership spans strategy, negotiation, stakeholder management, cutting-edge activation, media integration, and thought leadership—leveraging sports and entertainment partnerships to bring IBM technology to life for global audiences.
Renowned for transforming traditional sponsorships into cohesive platforms for technological innovation and brand storytelling, her projects have resulted in more than 100 technology patents and earned accolades including an Emmy Award. She has been recognized as one of AdWeek’s Most Powerful Women in Sports and a Sports Business Journal Gamechanger.
Her leadership spans strategy, negotiation, stakeholder management, cutting-edge activation, media integration, and thought leadership—leveraging sports and entertainment partnerships to bring IBM technology to life for global audiences.