Kristina Windham currently runs her own advisory firm across consumer brands, sports, and entertainment, heading up the brand strategy for Milk Makeup and leading commercial partnerships for Team USA SailGP, while advising a select roster of athletes on building diversified business portfolios.

Previously, Kristina was Head of Business Development at Maximum Effort, the investment firm, production company, and creative agency founded by Ryan Reynolds and George Dewey, where she brought in brands for the marketing agency and drove commercial growth for sports assets including Wrexham AFC and Alpine F1 — all through a strong storytelling lens that ensured partnerships were strategically aligned and brand objectives were met across platforms.