For brands courting sports fans, the playing field of media is shifting fast. Streaming platforms, connected TV, and other emerging channels are giving marketers new ways to stay in the game. Take a mid-tournament break at ADWEEK House Racquet Club to hear from industry players on how these dynamic, data-driven environments let advertisers serve tailored spots, measure performance with precision, and connect with fans in a media landscape built for today’s viewing habits.
For brands courting sports fans, connected TV is no longer a challenger — it’s a match point. As viewership habits shift and streaming continues to dominate, platforms like CTV and other emerging channels are helping marketers stay in the game. Take a mid-tournament break at ADWEEK House Racquet Club to join industry players and explore how these dynamic, data-driven channels allow advertisers to serve tailored spots and measure performance with hawk-eyed precision to win big in today’s fan-first media landscapes.
