MONDAY

Stay Tuned for Updates

8:20 AM - 9:00 AM
Beauty Battle

66% of Gen Z say digital communities influence their purchase decisions. In the competitive high stakes world of beauty, creators have emerged as the star performers to help brands unlock the power of engaging hard-to-reach communities. Ashley Rudder, Whalar's Head of Creator Partnerships will lead conversations with super-star creators to share their expertise on building relationships through creativity and community engagement. 

Ashley Rudder Melissa Tovar
Ashley Rudder - Whalar
Melissa Tovar - Creator
12:30 PM - 1:10 PM
How Businesses are Future-Proofing for Today and Tomorrow

Shopping habits have completely changed over the past two years, paving the way for a new wave of intuitive shopping. Customers are shopping intuitively across channels, moving seamlessly between online and offline for discovery, research and purchase. There is opportunity and urgency in this moment for businesses to ready themselves for whatever comes next. Learn how to use agile automation, machine learning, and first-party data to deliver seamless, connected consumer experiences to deliver results for today and build resilience for tomorrow.

Michael Burke
Michael Burke - Google

TUESDAY

Stay Tuned for Updates

8:20 AM - 9:00 AM
Podsights

Session details to be announced.

 
 
12:30 PM - 1:10 PM
Adtheorent

Session details to be announced.

 
 

Wednesday

Stay Tuned for Updates

8:20 AM - 9:00 AM
Place-Based Television: A New Way to Reach Adults 18-49

Audiences aged 18-49 are both highly-sought after and an especially difficult demographic to reach; especially within the home as linear TV and popular social platforms like Meta are losing younger viewers/users.

While the at-home audience is shrinking, younger viewers can increasingly be found out-of-home, from gyms to restaurants and doctors’ offices. This opportunity opens up the door for an untapped advertising market that better reaches this coveted demographic.

With public gathering spaces returned to normal capacities, how can advertisers connect with the 18-49 audience to increase brand awareness and sales?

In this session, Atmosphere’s Chief Operating Officer Blake Sabatinelli will answer this question and discuss why engaging consumers while they’re out-of-home and in a buying mindset is pivotal, especially with an impending recession. Further, he will share strategies on leveraging the power of CTV and DOOH through one platform to engage viewers at scale.

 
 

Thursday

Stay Tuned for Updates