Take a moment to cool off, step away and digest your learnings. Whether it's beauty, health and wellness, fashion or food and beverage, you can choose from a variety of our Taste of Brandweek Experiences. Each session offers informal and intimate networking and a brief retreat to enjoy interactive introductions to groundbreaking products, presented by the founders and brand leaders themselves. You'll receive a physical product and take away leadership learnings that you can apply to your own role. Please note, Taste of Brandweek sessions are limited capacity and only available to Consumer Brand pass holders. You may select your experience when you register or by updating your registration.
|Monday, September 12, 2022|
Authentically Positioning Your Brand to be Part of the Cultural Conversation
Michelle Beauchamp - E11EVEN Vodka
Brands that become part of the zeitgeist of the target consumer enjoy the coveted benefits of increased social sharing, earned media coverage and organic influencer support. Learn how to avoid the common pitfall of trying to “buy cultural relevance” and how to navigate your brand to be authentically part of the cultural conversation.
From Pioneer to Leader: Building a Brand in a New Category
Bronya Shillo - Fishers Island Lemonade
In 2014, Bronya Shillo launched Fishers Island Lemonade: a craft canned cocktail made of premium vodka, barrel-aged whiskey, honey and lemon. Now, as a pioneer turned leader in the ready-to-drink (RTD) category, Shillo, the Founder and CEO of Fishers Island Lemonade, will join us to discuss the brand's journey, from its humble beginnings as a signature cocktail of Fishers Island, NY, to weathering the ups and downs of trailblazing the once nonexistent canned cocktail category. She’ll also touch on the brand’s future as America's lemonade craft cocktail, a leader in the "most dynamic category" in the spirits industry.
Reframing the Eyewear Industry
Scott Mercer - Privé Revaux
Maureen Cavanagh - Privé Revaux
George Schmidt - Privé Revaux
Prive Revaux is a fashionable eyewear brand co-founded by Jamie Foxx, Hailee Steinfeld and Ashley Benson. Join the company's President, George Schmidt, Chief Operating Officer, Maureen Cavanaugh and Vice President of Brand Marketing, Scott Mercer, to hear about the brand's impressive transformation and how they achieved status as a favorite of both celebrities and the masses. Get a behind-the-scenes look into the brand's journey and where they're heading next.
Vice Categories Leading the Way: What You Can Learn from Cannabis and Sex Marketers
Amanda Goetz - House of Wise
During the pandemic, House of Wise Founder and CEO, Amanda Goetz, left her corporate job to create a wellness company. The business is now transforming the way we talk about health through an effective community-led approach. House of Wise is made for women but works for all. The brand’s full spectrum of CBD products targets sleep, sex, stress and strength. Through an authentic brand identity that champions expert-led content, a connected community and effective products, House of Wise has helped prompt a shame-free, stigma-shattering conversation around women’s health.
House of Wise achieved $1m in sales in their first year without Google and Facebook, given their barriers on CBD marketing. Join Amanda Goetz as she breaks down how “Vice” categories are paving the way for all direct-to-consumer brands and the importance of micro-affiliate marketing. She’ll also explain how House of Wise is building the future of health and wellness through a community-led commerce strategy that emotionally connects the brand to its audience.
|Tuesday, September 13, 2022|
Bootstrapping a $50mm Omni Channel Beauty Brand
Kevin Gould - Glamnetic
Join Kevin Gould, Founder and CEO of Kombo Ventures and Co-founder of beauty brands Glamnetic, Insert Name Here and Wakeheart, as he shares his expertise on how to build a successful omnichannel beauty brand in 2022.
How to Reinvent an Overlooked, Yet Crucial, Product Category
Andrea Lisbona - Touchland
Join Chief Executive Officer of Touchland, Andrea Lisbona Vives, as she explains how to turn a commodity into a lifestyle brand. She'll share how product reinvention, sales strategy and promotional strategy play into it and how Touchland has transformed mundane personal care routines into trusted, sought-after rituals.
Touchland has created a brand that bridges fashion, beauty and hygiene—all out of the hand sanitizer product category. Get a behind-the-scenes look at the strategy that has quickly established the brand as a cult favorite among celebrities and how they've successfully garnered an engaged social media following with 24M views on TikTok and 250k+ followers across TikTok and Instagram.
Innovating through Product Development
John Roscoe Swartz - S'well
Join John Roscoe Swartz, President of S'well at Lifetime Brands Inc., as he celebrates the iconic brand that put style, sustainability and hydration on the map. During his discussion, he'll share how the brand became a household name, and how – despite its worldwide success over the past 12 years – it's looking inward to product development yet again to propel the brand to its next chapter of growth. Between reaching new audiences and entering new categories, Swartz will show how the latest and greatest innovations from S'well are making a splash. Join John Roscoe Swartz, President of S'well at Lifetime Brands Inc., as he celebrates the iconic brand that put style, sustainability and hydration on the map. During his discussion, he'll share how the brand became a household name, and how – despite its worldwide success over the past 12 years – it's looking inward to product development yet again to propel the brand to its next chapter of growth. Between reaching new audiences and entering new categories, Swartz will show how the latest and greatest innovations from S'well are making a splash.
Lone River Ranch Water: Creating a Badge Brand in a Commoditized Space
Katie Beal Brown - Lone River
Katie Beal Brown is the Founder and CEO of Lone River Beverage Co. In this session, she'll discuss how she created and grew a badge brand in a commoditized space during the global pandemic. Brown's commitment to innovation and authentic storytelling rooted in West Texas tradition helped to capture consumers, propelling Lone River Ranch Water to pioneer the Ranch Water/Agave Seltzer sub segment of hard seltzer, which continues to lead as the No. 1 Ranch Water hard seltzer nationally.
|Wednesday, September 14, 2022|
Body and Mind: How Hyperice Entered the Mental Wellness Space
Brian Bolze - Hyperice
Hyperice is a company known for its recovery technology. It's used by some of the most notable athletes on the planet including Ja Morant, Patrick Mahomes, Naomi Osaka and Rory McIlory. Following the acquisition of Core, a meditation and mindfulness trainer, Hyperice entered a new vertical in mental wellness. To further commit to being a leader in the space, the brand developed a corporate mental wellness program through the utilization of Core to be instituted into the workday, a place that has historically been a catalyst for stress in the ongoing mental health crisis.
Hear from Chief Technology Officer of Hyperice’s Mind Technologies Division, and the Co-Founder of Core, Brian Bolze, as he details how they brought in the missing piece to Hyperice’s new holistic approach to wellness, and the importance of integrating mental wellness programs into the workplace, both from a benefits standpoint, and a bottom line.
How Purpose-Driven Brands Connect With Millennial Consumers
Jacq Tatelman - STATE Bags
State Bags is reimagining the backpack product category by continuing to embrace purpose through its commitment to give back and shift narratives around social justice. Exciting collaborations, fresh and thoughtful designs and a willingness to test new marketing strategies have helped the business to transform into a lifestyle brand that's engaging consumers and making a real difference for American families in need.
How to Navigate a Brand Reposition
Andrea Blieden - Lime Crime
Join Andrea Blieden for a discussion on the best practices learned and challenges faced in repositioning Lime Crime to drive a new generation of consumers, retailers and content creators. From rerooting the brand in radical transparency and dropping consumer prices, to humanizing her support team and expanding the brand’s retail footprint, Andrea will be all hands with vocaling her passion in making Lime Crime, once again, a leading beauty brand.
Using Creativity to Offset Acquisition Costs
Lach Hall - Vacation Inc
Vacation Inc. is making sun care more fun while infusing nostalgia and enhancing leisure along the way. Fueled by a shared passion for creative brand building and product innovation, the company — which launched in 2021 — has already received over a dozen prestigious awards including accolades from GQ, Esquire, Shape and Refinery29. They've also recently entered into Ulta Beauty stores nationwide. The company's rapid success has been powered by a marketing approach that utilizes creativity and immersive customer experiences at every touchpoint. Hear from co-founder Lach Hall about how this tactic has helped Vacation Inc. offset acquisition costs while fostering a uniquely engaged and ever-growing community.
|Thursday, September 15, 2022|
Don't Create a Product, Create a Solution
Courtney Adeleye - Poptritional
When her personal hair journey became her calling, Courtney Adeleye, Founder and CEO of Olbali Brands and Founder of The Mane Choice, set out to build a beauty empire with innovation at its core.
Adeleye has made it her mission to create products that solve problems for her consumers, and her disruptive marketing approach has helped her to cultivate a loyal following of customers who are passionate about her brands. Join Adeleye as she discusses how staying connected to consumers and understanding their needs gives her the ability to create products that serve a larger purpose.
Dr. Squatch's Viral Growth
Josh Friedman - Dr. Squatch
Join Chief Marketing Officer at Dr. Squatch, Josh Friedman, as he shares his experience building and scaling the men's organic and natural soap brand. He'll discuss the Dr. Squatch growth journey, from very limited direct-to-consumer executions to a large-scale omnichannel strategy.
Establishing a New Brand to Clean Up the Competition
Jelina Saliu - Safely
Safely is a plant-powered home cleaning products company co-founded by supermom Kris Jenner. Join the company's President and Chief Innovation Officer, Jelina Saliu, as she shares the strategy behind Safely's rapid success. The brand has already inked partnerships with Walmart and Bed, Bath & Beyond by leveraging the expertise of seasoned ecommerce, product development and digital marketing professionals along with the business acumen and name recognition of celebrity co-founders Emma Grede and Kris Jenner.
Over the past year, the company has focused on building out a customer experience and product selection that transcends the A-List, becoming a staple for families everywhere. In this session, Saliu will discuss how Safely has grown, what she’s learned from customers and how she’s transforming Safely into a national brand that's greater than the sum of its parts.
Identifying Partners to Elevate Your Brand and Capture Wider Audiences
Karina Kogan - ŌURA Health
Over the last three years, Oura has expanded its capabilities, releasing features and designs for new target audiences. From women’s health specialists and researchers at UCSD, UCSF and more, to the fitness platform Strava and most notably, the global luxury fashion house Gucci, Oura has identified unique brand partners that not only help to reach these new audiences where they are, but also engage partners that share a similar mission. Join Oura's CMO Karina Kogan to learn how to seek out the right partners to increase brand awareness and maximize audience engagement.