Main Stage
Thursday, November 10, 2022, 10:10 AM - 10:30 AM
Supercharge Your Commerce Engine

Great content is imperative to drive, demand, sales, and loyalty, but creating great content at the scale needed today is hard. The past decade has seen growing demand for content and average daily digital consumption rates are hitting seven hours, driven by high-volume social media channels like Facebook, Instagram, and TikTok. Content has never been more critical to marketers, making it essential for brand teams to find new creative and smart ways to meet the demand.

This session will cover key building blocks to create a resilient content supply chain that scales with your business and enables you to hit your content targets while operating across devices and locations. Tune in to hear how brands can balance their current content marketing efforts to deliver recession-proof, higher converting, and more engaging customer experience.

Lauren Walker Madeleine Melin Zarina Stanford