Paulie Dery serves as VP of Marketing at YETI, leading the premiere outdoor brand’s marketing department. Since joining in 2019, he’s been focused on ensuring more of the world gets to enjoy YETI’s much loved products as they explore the wild. Prior to joining YETI, Paulie was tasked with repairing Uber’s reputation as their Executive Creative Director. Taking the helm during the most turbulent of environments in any brand's history, Paulie redefined and reshaped the Uber narrative with award winning work, a new mission and a new attitude. For the eight years prior, Paulie was GECD of R/GA, helping to grow the network from two to sixteen offices around the globe and was proud to be part of the leadership team that won numerous Agency of the Year titles and became the most awarded agency in the world. In his current role as VP of Marketing at YETI, Paulie is helping grow the world’s most authentic brand, marketing their much loved products and ensuring more of the world gets to enjoy the YETI experience. Building the internal Creative, Brand and Strategy teams, he is focused on designing a Marketing Department that’s #BuiltForTheWild.