Jenna Habayeb, Chief Brand Officer, Beauty For All (BFA) Industries, is an accomplished marketing professional with nearly 20 years of experience leading creative marketing to drive growth for leading lifestyle brands.



In her role at BFA Industries, Jenna oversees brand marketing for BFA, including IPSY, BoxyCharm, Refreshments and BFA’s ESG initiatives. Jenna specializes in the strategic development and implementation of fully integrated marketing campaigns with a core focus on brand storytelling and data-driven design. She has applied this philosophy to help brands create authentic experiences, engage with consumers on a deeper level, and maximize brand exposure and awareness.



Prior to joining BFA Industries Jenna led key marketing initiatives for beloved brands, including bareMinerals, Bebe, 7 for All Mankind, Splendid, Ella Moss, Burger King, and Tabasco. With experience on both the agency and the brand sides, Jenna brings a deep knowledge of consumer behavior, media and brand partnerships, as well as digital and social marketing.



Jenna holds a Bachelor of Science specializing in Marketing and Management from the University of Delaware. She lives in Los Angeles with her husband and daughter, and when she’s not working enjoys hunting for great vintage finds.