As Consumer Insights Manager, Coffee, Liz McCrorey leads consumer and innovation insights for Keurig Dr Pepper's licensed and emerging coffee brands including McCafé, Newman's Own Organic, Caribou, and Revv. Liz helps teams deeply understand their brands' existing and target consumers and the role brands play in consumers' lives. Liz also leads brand equity tracking across all coffee brands, identifying brand strengths and opportunities to evolve.

Prior to her current role, Liz gained experience on the commercial side of the coffee business as a Grocery Sales Analyst. Before coming to KDP, Liz began her Insights career at Millward Brown Analytics, leading brand tracking studies and ad hoc research for clients across retail and banking industries.

Liz holds a degree in Management & Business and English from Skidmore College. She lives in Massachusetts with her partner Calvin and their two cats. When she's not working, she enjoys yoga and hiking, but is also a homebody who loves nothing more than curling up with a good book and cup of coffee.