Kristy Westrup is a seasoned executive in fashion, beauty and luxury with over 20 years of experience leading merchandising and business development across global markets for E-Commerce, Subscription, Department Store and Travel Retail.
As Senior Vice President of Brand Partnerships and New Business Development for Beauty For All Industries (BFA), Kristy leads partner development, B2B strategy/marketing and campaign management across all subscriptions and e-commerce for BoxyCharm and IPSY. Previously, as Senior Vice President of Merchandising and Consumer Insights at BoxyCharm, Kristy built out e-commerce, consumer insights and merchandising into a strategically unified business unit that drove the most engaged consumers in the subscription business.
Prior to joining BFA in 2019, Kristy was Vice President of Merchandising at Starboard Services, an LVMH Maison in their Selective Retailing Division. At Starboard, she led the global merchandising strategy and revenue generation across Beauty, Fashion Accessories, Fine Jewelry, Swiss Timepieces, Apparel, Spirits & Wine, Food & Candy and Home Decor. Kristy managed a global Merchandising Team with offices in Miami, Hong Kong, Shanghai, Genoa.