An industry veteran, Obele Brown-West serves as Tinuiti’s Chief Solutions Officer, managing a team of nearly 700 cross-functional experts, oversees Tinuiti’s $3B in media spend under management and key partnerships including with Microsoft Advertising, Google, Meta, Amazon, Walmart and TikTok. Obele reimagines how Tinuiti goes to market through the creation of new service line offerings to drive client performance across media platforms, first-ever partner accreditations, integrated teaming structures and the creation of an apprenticeship program to fuel the growth of Tinuiti’s talent base. She elevates Tinuiti’s thought-leadership as a go-to in the media and is the dedicated lead co-host for Tinuiti’s provocative “Off Mute” podcast alongside Tinuiti CEO Zach Morrison. Obele is a member of and judge for the International Academy of Digital Arts and Sciences – home of the Webby and Lovie Awards. Her passion for social change has been tapped for interviews in “LeanIn” (a global community dedicated to helping women achieve their ambitions), and McKinsey’s “State of Black Women in Corporate America. Obele has been honored by PRWeek and PRovoke with Innovation 50, 40 Under 40 and Innovator 25 respectively.