"...a must-attend conference for every marketer..."

featured speakers

mark cuban

Founder

jennifer garner

Co-founder and Chief Brand Officer

nicole richie

Actress, Creative Director, Entrepreneur, Bestselling Author, Philanthropist

jeff abrams

Founder and Creative Director

jim belushi

Founder

sara blakely

Founder and Chief Executive Officer

linda boardman

Chief Executive Officer

kyle cooke

Founder

megan bailey darmondy

Director of Brand Marketing

nell diamond

Founder and Chief Executive Officer

meryl draper

Chief Executive Officer

craig dubitsky

Founder

anu duggal

Founding Partner

kristen elliott

Vice President of Marketing

adam fishman

Chief Product and Growth Officer 

john foraker

Co-founder and Chief Executive Officer

steven galanis

Chief Executive Officer

brian gill

Senior Manager, Global Media Strategy and Planning

seth goldman

Founder and Chief Change Agent

suzanne hader

Chief Marketing Officer

kenny haisfield

Founder

kathrin hamm

Founder

kate huyett

Chief Marketing Officer

paul jarrett

Co-Founder and Chief Executive Officer 

max johnson

Chief Executive Officer and Co-Founder

lish kennedy

Vice President, Global Brand Marketing

stephen kuhl

Co-Founder and Chief Executive Officer

fernando machado

Global Chief Marketing Officer

melissa mash

Co-Founder and Chief Executive Officer

spike mendelsohn

Co-Founder and Chef

mike menkes

Senior Vice President

barbara messing

Chief Marketing and People Experience Officer

paul michaux

Co-Founder and Vice President of Product

katherine o'keefe

Director of Partnerships and PR 

gina pak

Chief Marketing Officer

arnaud plas

Co-Founder and Chief Executive Officer

babba rivera

Founder and Chief Executive Officer

alvaro de la rocha

Vice President of Marketing

ellen roggemann

Interim Chief Marketing Officer

brian rudolph

Co-Founder

evelyn rusli

Founder

miyoko schinner

Founder and Chief Executive Officer

bill shufelt

Co-Founder

kiran smith

Chief Marketing Officer

angela sutherland

Founder

everette taylor

Chief Marketing Officer

isabella tejada

Senior Marketing Associate

lan tran-sellitti

Director of Digital Growth

dara treseder

Senior Vice President, Head of Global Marketing and Communications

john walker

Co-Founder

doug zarkin

Vice President, Chief Marketing Officer

more speakers to be announced soon!

pass options

Unlimited live and on-demand access to four days of Main Stage sessions featuring challenger, incumbent and established brands

Unlimited live and on-demand access to four days of Worldwide sessions

Live and on-demand access to Breakout sessions led by founders and industry leaders providing a deep dive on best practices in 8 key topics 

Live and on-demand access to Masterclasses led by top brand marketers in areas critical to personal and professional success  

LIMITED CAPACITY — Opportunity to attend Taste of Brandweek experiences

LIMITED CAPACITY — Opportunity to attend intimate Q&A sessions with speakers

LIMITED CAPACITY — Opportunity to join intimate community meet-ups led by Adweek editors and community leaders (8-10 attendees each)

Access to live networking activities and private Brandweek LinkedIn group 

Daily Challenger Brands recap curated by Adweek editors delivered straight to your inbox  

Access to on-demand Best of Brandweek content, including Brandweek Masters Live and past Challenger Brands

1-year digital subscription to Adweek (a value of $349) *1-year digital subscription to Adweek is valid for new subscribers only. 

$500 discount to Brandweek 2021 or 2022 *terms and conditions may apply

Unlimited live and on-demand access to four days of Main Stage sessions featuring challenger, incumbent and established brands

Unlimited live and on-demand access to four days of Worldwide sessions

Live and on-demand access to Breakout sessions led by founders and industry leaders providing a deep dive on best practices in 8 key topics 

Live and on-demand access to Masterclasses led by top brand marketers in areas critical to personal and professional success  

Access to live networking activities and private Brandweek LinkedIn group 

Daily Challenger Brands recap curated by Adweek editors delivered straight to your inbox  

Access to on-demand Best of Brandweek content, including Brandweek Masters Live and past Challenger Brands

1-year digital subscription to Adweek (a value of $349 *1-year digital subscription to Adweek is valid for new subscribers only. 

$250 discount to Brandweek 2021 or 2022 *terms and conditions may apply

Access to four days of live Main Stage sessions featuring challenger, incumbent and established brands

Access to four days of live Worldwide sessions

Daily Challenger Brands recap curated by Adweek editors delivered straight to your inbox  

Access to four days of live Worldwide sessions

Daily Challenger Brands recap curated by Adweek editors delivered straight to your inbox  

*This pass will only provide access to Worldwide sessions. If you work for an agency and would like access to Main Stage sessions, Masterclasses, Breakout Sessions, and live networking activities, you must purchase a Partner Pass.

special rates

Special rates are available for current Adweek subscribers, non-profits, current undergraduate students and unemployed and/or furloughed professionals.

vip experiences

A Taste of Brandweek

Need a moment to wind down and digest everything you’ve been learning? Experience A Taste of Brandweek as a VIP passholder, where we'll bring the Challenger Brands experience right to your doorstep. Unpack your giftbox*, log into one of our intimate virtual gatherings, connect with peers, and enjoy a fun, interactive introduction to groundbreaking and innovative products — across all industries — presented by the founders and brand leaders themselves. *Limited availability. Selections must be made by Feb. 1. Other terms and conditions may apply.

community meet-ups

As a VIP passholder, you will have the opportunity to join intimate Community Meet-ups led by Adweek editors and community leaders. There will be two discussions each day from 1:30-2:00pm ET. Note: Community meet-ups have limited availability (8-10 persons). Selections must be made by Feb. 1. Other conditions may apply.

Day One — Feb. 22

  • The Shifting Social Media Landscape
     

Day Two — Feb. 23

  • Digital Storytelling Tips and Tactics
     

Day Three — Feb. 24

  • The Evolution of Brand Trust to Brand Activism
     

Day Four — Feb. 25


  •  

the agenda

10:00 - 11:00am ET
Networking Opportunities

11:00am - 1:45pm ET
Main Stage Sessions

2:00 - 3:15pm ET
Breakout Sessions

3:00 - 5:30pm ET
Masterclasses

5:00 - 6:00pm ET
Networking Opportunities

main stage sessions

Leading marketers from challenger, incumbent and legacy brands take to our interactive virtual main stage to share insights, best practices and answer questions in real time.

breakout sessions

Attend breakout sessions led by founders and marketing executives to drill down on tactics and best practices in eight key areas.
Note: Open to VIP and Partner Pass Holders 

masterclasses

Gain in-depth instruction and advice in Masterclasses led by top brand marketers in areas important to professional and personal success. Note: Open to VIP and Partner Pass Holders 

community networking

Just because we're virtual doesn't mean you can't make the same great connections. Participate in the lively live chat and attend Taste of Brandweek experiences, group networking sessions and activities. Note: Taste of Brandweek experiences, live networking sessions and activities not available to all pass types — see pass benefits for details. 

10:00 AM - 11:00 AMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
11:00 AM - 11:10 AMAdweek Opening Remarks Main Stage
11:10 AM - 11:30 AMSwimming with a Shark

Billionaire businessman and owner of the NBA’s Dallas Mavericks, Mark Cuban is the quintessential serial entrepreneur who counts over 150 investments in the course of his career. Mark was an early investor in multimedia streaming and founder of the high-definition independent network AXS TV and HDNet Movies. He is perhaps best known as one of the main “Sharks” on ABC’s long-running series Shark Tank. Join Adweek as we hear from the charismatic entrepreneur on his business journey and what it means to be an entrepreneur in this era of uncertainty and disruption. 

Main Stage
11:35 AM - 11:55 AMSession details to be announced. Main Stage
12:00 PM - 12:20 PMSpanx

Session details to be announced.

Main Stage
12:25 PM - 12:45 PMSession details to be announced. Main Stage
12:50 PM - 1:10 PMCameo and the Rise of the Magical Moment

Cameo, the leading marketplace connecting fans directly with tens of thousands of pop culture personalities in the form of customized video messages, live video calls and direct messages, has forever altered the side hustle. As 2020 hit pause on film productions, concerts, family gatherings and life as we knew it, the demand for Cameos spiked. Join Adweek in conversation with Cameo’s Chief Executive Officer Steven Galanis about satisfying increased demand, shattering its 2020 business objectives, facilitating more than 1 million magical moments, and its path toward enabling the most personalized and authentic fan connections on earth. 

Main Stage
1:15 PM - 1:35 PMSession details to be announced. Main Stage
1:30 PM - 2:00 PMCommunity Meet-ups: Establishing your Brands North Star

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: The Shifting Social Media Landscape

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:40 PM - 1:45 PMAdweek Closing Remarks Main Stage
2:00 PM - 2:20 PMThe Rise of Social Responsibility: Banza

Aligning brands voice and storytelling with social good.

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:00 PM - 2:20 PMThe Agile Marketer

Leveraging tech platforms and solutions to provide accelerated innovation and personalization.

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:25 PM - 2:45 PMThe Rise of Social Responsibility

Aligning brands voice and storytelling with social good.

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:25 PM - 2:45 PMThe Agile Marketer: Speed as a Lever to Brand Success

The pandemic proved it: the secret to success is being able to move fast as a marketing and brand organization. In reality, it’s not always that simple. From developing and launching new products (and the campaigns that go with them) to quickly reacting to cultural shifts and events, creative and marketing teams are often strapped for time and resources and can't be as agile as they'd like. Join this Celtra to discuss tactics, success stories, and technologies that help marketers increase speed-to-market to win customers, market share, and enable teams to maximize their output and velocity.

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMThe Agile Marketer: Optimizing Brand Performance

In the challenging space of fitness and wellness, how are marketers making their mark? WHOOP Chief Marketing Officer Antonio Bertone joins Adweek to discuss how this wearable technology uses data and science to target and measure performance and recovery levels, while encouraging community and partnerships with brands.

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMThe Rise of Social Responsibility: The Criticality of CSR

It’s proven that consumers prioritize spend with brands that have aligned their values with societal wellbeing and ethical practices. Since 2014, the Female Founders Fund has invested in women building category- defining businesses. Join Anu Duggal, the Fund’s Founding partner, in conversation with Babba Rivera, founder and Chief Executive Officer of clean hair-care brand Ceremonia. Together they’ll tackle best practices in how to hold your company socially accountable.

*Available to VIP and Partner Pass holders only.

Breakout Room 1
3:30 PM - 4:00 PMTaste of Brandweek: Challenging with Compassion: The Creamery of Tomorrow with Miyoko's Creamery

How Miyoko’s Creamery is revolutionizing the dairy industry with plants and compassion.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
3:30 PM - 4:30 PMMasterclass

Hear from top CMOs and executive brand leaders who will share the biggest learnings, insights and watch-outs from their own experiences on the topics most top of mind for marketers today. Through their stories, perspectives and examples of how they successfully navigated and overcame similar challenges to the ones you may be facing, you’ll leave with valuable tips you can apply in your role and career.

*Please note that Masterclass sessions are only open to VIP Pass holders. 

Masterclass
4:00 PM - 4:30 PMTaste of Brandweek: Living Without Compromise by Athletic Brewing

Beer without alcohol? Who’s asking for that? Join Athletic Brewing Co-founders Bill Shufelt and John Walker as they blow up your assumptions about athletic beer, expand your taste palate and explain how they're using new ideas and fresh approaches to rewrite the rules in the beer industry, allowing drinkers to live “without compromise."
*Available to VIP and Partner Pass holders only. Max capacity: 20

Experiences
4:30 PM - 5:30 PM1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.

Networking
5:00 PM - 6:00 PMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:00 AM - 10:30 AMTaste of Brandweek: Embracing The Feeling of Vacation Every Day with Kenny Flowers

Join Kenny Haisfield, founder of resortwear brand Kenny Flowers, and his fiancée Christina Vidal, head of Kenny Flowers’ Watercolors swimwear line, as they chat about making floral shirts that aren’t your dad’s, running a travel-focused DTC brand in the midst of a global pandemic and how they got Jimmy Buffett to wear Kenny Flowers on his summer tour. Mahalo!

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
10:00 AM - 10:30 AMTaste of Brandweek: Reflecting on 2020 with Dagne Dover

Join Melissa Mash as she discusses the challenges the Dagne Dover brand has faced, and how successful pivots led to opportunities to further connect with their community and increase customer loyalty.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
10:00 AM - 11:00 AMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:30 AM - 11:00 AMTaste of Brandweek: Evolution of Personalization: How Bespoke Post Optimized Curation Over Time

Bespoke Post’s goal has always been to deliver curated goods (hence the name) but every startup, well, starts somewhere. Beginning with just one box, over the past 10 years Bespoke Post has grown to launch over 15 boxes per month, meaning club members receive box options personalized to their tastes and interests. VP of Marketing Alvaro De La Rocha will walk you through just how a mix of data, testing, and a little bit of human curation goes a long way to personalizing—and optimizing—the customer experience.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
11:00 AM - 11:05 AMAdweek Opening Remarks Main Stage
11:05 AM - 11:35 AMBusiness of Marketing

The Role of the CMO has taken a giant leap forward in 2020 given the critical role marketers now play in the realm of data-driven growth. With this door opening wider for CMOs to extend their influence across the C-Suite, their organizations and their communities, what are the critical skills required to ensure longevity? 

Main Stage
11:35 AM - 11:55 AMSession details to be announced. Main Stage
12:00 PM - 12:20 PMBlazing with Belushi

Mystified by the Rogue River of Oregon, actor Jim Belushi purchased property which he renamed Belushi’s Farms and began a buzzing cannabis operation. An advocate for legalization, Belushi’s Farm intends to share and educate consumers on the healing powers of its product. Join Adweek as we sit down with Belushi to chat blazing trails in the marketplace, giving back to the community and his newly announced Discovery reality series.

Main Stage
12:25 PM - 12:45 PMSession details to be announced. Main Stage
12:50 PM - 1:10 PMMcBride Sisters Winery

Session details to be announced.

Main Stage
1:15 PM - 1:35 PMRewriting the Rules

Through her House of Harlow 1960 clothing brand, the actress and creative director Nicole Richie has encouraged stylistas to dress in ethereal bohemian styles and play California-cool over the past decade. Inspired by her interests, including L.A. living and vintage aesthetics, Richie has expanded into jewelry, swimwear, and shoes while partnering with e-commerce juggernaut Revolve.  Join Adweek as we sit down with Richie to talk business, the future of HOH, her side hustles, and growing up in the public eye. 

Main Stage
1:30 PM - 2:00 PMCommunity Meet-ups: Accelerating E-commerce

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Empowering Creativity

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:40 PM - 1:45 PMAdweek Closing Remarks Main Stage
2:00 PM - 2:20 PMAre You Connected?: Come Together

Vrbo has been in the online vacation rental space for over 25 years, listing homes for travelers in locations around the world. Join Adweek as we hear from Lish Kennedy, Vrbo’s Vice President of global brand marketing, on Vrbo’s unwavering focus on families and how the brand is adapting to the new world order.
 

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:00 PM - 2:20 PMCustomer Experience Revisited: The Power of Discovery

Artsy was founded in 2009 with the intention of allowing global web users the ability to discover, buy and sell fine art. Arsty offers an elevated customer experience that works to influence and educate potential buyers to a wide range of artists and artworks. Join Artsy’s Chief Marketing Officer, Everette Taylor, as who will share how the art collector’s platform has been driving sales online with faster and smarter selling options for their audience.

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:25 PM - 2:45 PMCustomer Experience Revisited

Optimizing the customer journey in the age of Covid-19

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:25 PM - 2:45 PMAre You Connected?

How to leverage TV and streaming channels to reach a more targeted audience 

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:50 PM - 3:10 PMCustomer Experience Revisited

Optimizing the customer journey in the age of Covid-19

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMCustomer Experience Revisited

Optimizing the customer journey in the age of Covid-19

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMAre You Connected?: Following Your North Star

Since 2013, Bombas's mission has been providing comfortable socks to all. With every purchase of a Bombas item (socks and now t-shirts), the company donates an item to those in need, amounting to over 40 million items gifted to the homeless community. With its growing focus on TV advertising, Adweek welcomes Chief Marketing Officer Kate Huyett, who shares how to follow your North Star via premium storytelling to tout community and comfort.

*Available to VIP and Partner Pass holders only.

Breakout Room 1
3:30 PM - 4:00 PMTaste of Brandweek: This is Baby Food Now - A Talk with Industry Leaders from Yumi

Join Yumi Founders Evelyn Rusli and Angela Sutherland for a discussion surrounding all things baby food and childhood nutrition. Combining real food and real moments, Yumi goes above and beyond to deliver fresh, organic, nutritious baby food that is thoughtfully designed with your child’s needs in mind. Attendees will hear firsthand from the founders and industry leaders on the importance of serving your child real, science-backed baby food and how Yumi is reinventing modern parenthood.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
3:30 PM - 4:00 PMTaste of Brandweek: Effectively Diversifying Sales Channels to Scale Your Brand with RAILS

As we navigate a rapidly shifting retail landscape, how does a brand weigh the pros and cons of investing in various sales channels? We invite you to join Jeff Abrams, Founder and Creative Director of the global lifestyle brand RAILS, to discuss a diversified approach to reaching consumers. Throughout 2020, RAILS saw a spike in growth among its e-commerce platform, opened its first brick-and-mortar, and continued to foster relationships among a network of more than 1,000 wholesale retailers. Throughout this session, Jeff will speak to the importance of investing in the right channels at the right time, in order to effectively scale one's brand. 

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
3:30 PM - 4:30 PMMasterclass

Hear from top CMOs and executive brand leaders who will share the biggest learnings, insights and watch-outs from their own experiences on the topics most top of mind for marketers today. Through their stories, perspectives and examples of how they successfully navigated and overcame similar challenges to the ones you may be facing, you’ll leave with valuable tips you can apply in your role and career.

*Please note that Masterclass sessions are only open to VIP Pass holders. 

Masterclass
4:00 PM - 4:30 PMTaste of Brandweek: Snacking Towards A Healthier Planet with Eat The Change

We are at a critical moment in the war against climate change. From longer wildfire seasons to more frequent droughts, it’s no secret that change is needed now. But with a problem so big, how can the actions and choices individuals make on a daily basis create positive change? The answer might be on your plate. Our dietary choices are the single biggest impact we can make on the planet. From limiting food waste to increasing biodiversity and water efficiency, there are a myriad of factors in our control. Join Eat The Change’s climate-minded founders Seth Goldman and Chef Spike Mendelsohn as they discuss the importance of eating with intention, how to introduce a climatarian diet into your life, and most importantly taste the delicious eco-friendly snacks they're creating with the planet in mind.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
4:00 PM - 4:30 PMTaste of Brandweek: Digital Growth Through Social - Paid and Organic with Tea Drops

Scale your web traffic and revenue with growth strategies around organic and paid social. This discussion will be led by Lan Tran-Sellitti and Isabella Tejada from Tea Drops, a brand that fuses together self-care, community, and connection through their bagless tea experience.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
4:30 PM - 5:30 PM1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.

Networking
5:00 PM - 6:00 PMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:00 AM - 10:30 AMTaste of Brandweek: Mid-morning Mindfulness with Bearaby

Ever wondered if weighted blankets are all they’re cracked up to be? Bearaby’s founder, Kathrin Hamm, invites you to experience their science-backed benefits for yourself. You’ll get to test Bearaby’s patented, hand-knit design while Kathrin herself walks you through how to get the most out of your weighted blanket. She’ll also share how she came to realize the importance of prioritizing sleep and, in turn, innovate on an already beloved niche medical device that doesn’t compromise the health of the planet. 

Product will be delivered to the address provided during registration.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
10:00 AM - 11:00 AMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:30 AM - 11:00 AMTaste of Brandweek: Homesick Candles: Building Meaningful Brands with Homesick

Ever thought about what your hometown smells like? Or identified
the distinct blend of fragrances that make your grandma’s kitchen so cozy? Since
2016, Homesick has built its business on pondering questions like these to help customers stay connected to the things that matter most to them. When COVID hit, this approach proved invaluable.
Join Homesick General Manager Brandon Park as he discusses how building emotional connections with customers can help brands thrive in these uncertain times.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
11:00 AM - 11:10 AMAdweek Opening Remarks Main Stage
11:10 AM - 11:30 AMSession details to be announced. Main Stage
11:35 AM - 11:55 AMSession details to be announced. Main Stage
12:00 PM - 12:20 PMReinventing the Fitness Game

With more than 3.6 million members, connected fitness company Peloton has seen significant growth the past year, with recent new product offerings -- Bike+ and Tread -- and major brand partnerships and collaborations with Beyoncé and Shonda Rhimes. Hear from Dara Treseder, Peloton’s Senior Vice President and Head of Global Marketing and Communications, as we discuss creating community at scale and what the future of wellness and fitness may hold. 

Main Stage
12:25 PM - 12:45 PMSession details to be announced. Main Stage
12:50 PM - 1:10 PMiRobot

Session details to be announced.

Main Stage
1:15 PM - 1:35 PMSession details to be announced. Main Stage
1:30 PM - 2:00 PMCommunity Meet-ups: Influencer Marketing Tips and Tactics

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: The Evolution of Brand Trust to Brand Activism

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:40 PM - 1:45 PMAdweek Closing Remarks  Main Stage
2:00 PM - 2:20 PMDefining KPI’s: TV for DTC

Blueland, a DTC line of pioneering, eco-friendly cleaning products, won Shark Tank (and the hearts of American) with their revolutionary cleaning tablets, Forever Bottles and a genius business strategy. For its first big campaign, Blueland turned to TV to drive greater awareness and customer acquisition, launching three (and counting) creative flights while scaling along the way.

Join Meryl Draper, Co-Founder and Chief Executive Officer of video creative agency Quirk in conversation with Gina Pak, Founding Member and Chief Marketing Officer of Blueland to discuss TV’s role in driving brand awareness, boosting site traffic and conversion rates.

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:00 PM - 2:20 PMConnective Content: Digital-First Storytelling

Since its launch with a bedding line in 2016, Hill House Home has expanded its offering to include a range of collections from bath, apparel, and accessories with impeccable quality. Nell Diamond, Founder and Chief Executive Officer of Hill House Home, joins Adweek to talk about the power of social media and digitally led narratives - all to the timeless designs that enhance and celebrate aesthetically pleasing points-of-view.

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:25 PM - 2:45 PMDefining KPIs

Reaching internal goals, while fueling external cause initiatives 

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:25 PM - 2:45 PMConnective Content

Intimate storytelling at scale

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMConnective Content

Intimate storytelling at scale

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMDefining KPIs: naturally friendly™, naturally good

Craig Dubitsky, friendly founder of Hello Toothpaste, is on a mission with his team to make the world a friendlier place by using sustainable materials in all the brands products. Join Craig as he reveals how the brand has expanded their portfolio, reached its goals through strategic design and KPI metrics and what it means to be part of the Colgate-Palmolive Company.

*Available to VIP and Partner Pass holders only.

Breakout Room 1
3:30 PM - 4:00 PMTaste of Brandweek: Diversity & Inclusion in the “Great" Outdoors with Eddie Bauer

We invite you to connect with Kristen Elliott, Vice President of Marketing at one of the leading outdoor brands, Eddie Bauer. Throughout this session, Kristen will touch on the importance of diversity and inclusion and how to keep your company accountable for effecting positive change. See how Eddie Bauer is bringing the benefits of the outdoors to all communities, particularly those who are underrepresented, and is striving to make sure ALL people feel invited, accepted, and validated in their full range of outdoor experiences.

*Available to VIP and Partner Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:00 PMTaste of Brandweek: Cookie Break with Levain Bakery

Iconic New York City bakery Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a small bread shop on the Upper West Side of Manhattan has grown into an omnichannel business with 8 retail locations (and growing!), a booming ecommerce gifting business and packaged cookies now being sold in the freezer section of retail stores across the country.  Join Chief Marketing Officer — and fellow sweet tooth, Ellen Roggemann for a delicious break in your day and learn about how she’s helping to scale this 25-year-old brand into new channels, while keeping joy and playfulness at the forefront. 

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
3:30 PM - 4:30 PMMasterclass

Hear from top CMOs and executive brand leaders who will share the biggest learnings, insights and watch-outs from their own experiences on the topics most top of mind for marketers today. Through their stories, perspectives and examples of how they successfully navigated and overcame similar challenges to the ones you may be facing, you’ll leave with valuable tips you can apply in your role and career.

*Please note that Masterclass sessions are only open to VIP Pass holders. 

Masterclass
4:00 PM - 4:30 PMTaste of Brandweek: Loverboy Happy Hour: How We're Taking on Big Hard Seltzer

We became the #4 hard seltzer in our launch market with zero sales and marketing support. How did we do it? We built a premium brand with personality, authenticity, and loyalty...and launched it on National TV. Join us as we sample our sparkling hard teas and discuss our journey, from concept through launch to turning down several acquisition offers, all of which was documented on the hit Bravo reality series, Summer House.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
4:00 PM - 4:30 PMTaste of Brandweek: Why Sustainability Should Be at The Heart of Brand Culture with John Hardy

We invite you to join Suzanne Hader, Chief Marketing Officer of John Hardy, to discuss how the brand's celebration of artisanship, culture, and tradition, is at the root of their efforts to build a more sustainable future. Throughout this session, Suzanne will speak to John Hardy's roots in Bali, fostering a conversation around the importance of extending your sustainability efforts beyond just product - ensuring that it is at the heart of the business as you develop brand culture. 
 

*Available to VIP and Partner Pass holders only. Max capacity: 20

Experiences
4:30 PM - 5:30 PM1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.

Networking
4:30 PM - 6:00 PMCMO Symposium

Invite-only gathering of top marketing leaders in a closed-door forum where they can freely discuss challenges, collaborate on ideas and enjoy insightful and productive peer-to-peer dialogue.

*By Invitation only. 

 
5:00 PM - 6:00 PMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:00 AM - 10:30 AMTaste of Brandweek: Bouquet Making and Brand Marketing with UrbanStems

Learn how to create a modern floral arrangement with UrbanStems and discuss how this floral online company leaned into their mission of connection this past year. 

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
10:00 AM - 10:30 AMTaste of Brandweek: The Pandemic Pivot with Brooklinen

A pandemic is unpredictable, but risk is not. Being able to pivot is an essential element of your toolbox - hear how Brooklinen managed to redirect in 2020. 

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
10:00 AM - 11:00 AMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:30 AM - 11:00 AMTaste of Brandweek: Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
11:00 AM - 11:10 AMAdweek Opening Remarks Main Stage
11:10 AM - 11:30 AMBuilding the Metaverse

The Metaverse, a social phenomenon driven by a new generation growing up online, has been quickly moving from vision to reality. The 2020 pandemic accelerated this trend with platforms like Roblox enabling a new way for people to be together (especially when they can’t in person)—and enjoy shared experiences and celebrations, explore new places, shop fashion and attend events, all in the virtual world. If the Metaverse is the future of how we play, work, learn, and experience things together, what does this mean for the future of marketing and brand engagement? Hear from Barbara Messing, Chief Marketing and People Experience Officer on how the world’s leading brands are engaging millions of fans on Roblox, and how she’s stewarding both the internal and external brand as the platform builds the Metaverse.

Main Stage
11:35 AM - 11:55 AMSession details to be announced. Main Stage
12:00 PM - 12:20 PMData Doesn’t Make Decisions (Say What?@#$@#%@!): A Look At How One Challenger Brand Rebuilt Their Business Based On Knowledge Not Numbers

In the era of “big data” many brands become “spreadsheet-lazy” when it comes to developing a true understanding of their brand, their consumer experience and critically, what it takes to drive sustained success. This session will explore how Pearle Vision, a true challenger brand continues to drive an unprecedented level of success through its focus on activating against insights that in some cases went against what the data said to do.

Main Stage
12:25 PM - 12:45 PMSession details to be announced. Main Stage
12:50 PM - 1:10 PMThe Story of Once Upon a Farm

Once Upon a Farm was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Chief Brand Officer Jennifer Garner and CEO John Foraker cofounded the farm-to-fridge company with the mission of nurturing a healthier and happier world for the next generation. Join Garner and Foraker to hear their story, from Once Upon a Farm’s early beginnings to how it became a kitchen-crafted juggernaut.

Main Stage
1:15 PM - 1:35 PMBurger King Rebrand

Session details to be announced.

Main Stage
1:30 PM - 2:00 PMCommunity Meet-ups: Digital Storytelling Tips and Tactics

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Defining Organizational Success

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:40 PM - 1:45 PMAdweek Closing Remarks Main Stage
2:00 PM - 2:20 PMThe Future is Sustainable: Groceries on a Mission

Since 2015, Imperfect Foods has been on a mission to build a kinder, less wasteful food system. Adam Fishman, Chief Product and Growth Officer, joins Adweek to discuss making the planet a better place by building a community of like-minded eco-conscious consumers. 

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:00 PM - 2:20 PMThe Commerce Revolution

Fusing best practices from brick-and-mortar to accelerate business goals in e-commerce 

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:25 PM - 2:45 PMThe Future is Sustainable

Positioning your brand to focus on people and product. 

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:25 PM - 2:45 PMThe Commerce Revolution

Fusing best practices from brick-and-mortar to accelerate business goals in e-commerce

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:50 PM - 3:10 PMThe Commerce Revolution: Convenience and Commerce for Good

San Francisco-based Grove Collaborative, an eco-friendly DTC household and personal care company, reached unicorn status in September 20219 with a valuation of $1 billion. This year again holds promise for more growth as consumers seek products that are high-quality, sustainable and environmentally friendly. Lilian Tomovich, Chief Marketing Officer, joins Adweek to discuss transforming the marketplace, creating e-commerce experiences and Grove’s core that help drive innovation.

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:50 PM - 3:10 PMThe Future is Sustainable: Sustainable Standards in Hair Care

Founded in France and made in New York, Prose is committed to proving that good business is always sustainable. Hear from co-founder’s Arnaud Plas and Paul Michaux on how the hyper-customized products leave hair feeling refreshed and rejuvenated, without sacrificing the environment, all while building community. 

*Available to VIP and Partner Pass holders only.

Breakout Room 2
3:30 PM - 4:00 PMTaste of Brandweek: The Impact of Building Community and Trust in the World of Wellness with Bragg Live Food Products

On the heels of the COVID-19 pandemic, consumers across the globe are seeking ways to prioritize wellness within their daily lives. We invite you to connect with Linda Boardman, CEO of Bragg, as she discusses how their century-long efforts to educate, establish trust, and foster community, have established the company as a go-to destination for wellness wisdom through 2020. 

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
3:30 PM - 4:00 PMTaste of Brandweek: How the Home Category Became Hot with Burrow

Join co-founder and CEO of Burrow, Stephen Kuhl, to learn about how the furniture category evolved into the $8B+ industry it is today. He'll shed light on the rise and fall of incumbents, provide his predictions for future of home and retail, and give a behind-the-scenes look at Burrow's clever design process. 

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
3:30 PM - 4:30 PMMasterclass

Hear from top CMOs and executive brand leaders who will share the biggest learnings, insights and watch-outs from their own experiences on the topics most top of mind for marketers today. Through their stories, perspectives and examples of how they successfully navigated and overcame similar challenges to the ones you may be facing, you’ll leave with valuable tips you can apply in your role and career.

*Please note that Masterclass sessions are only open to VIP Pass holders. 

Masterclass
4:00 PM - 4:30 PMTaste of Brandweek: Finding the Awe-someness in User-Centric Technology with Awe Inspired

In a world where consumers have access to an endless array of product at their fingertips, how does an emerging direct-to-consumer brand stand out amongst its competitors? We invite you to connect with Max Johnson, 27-year-old Chief Executive Officer & Co-Founder of the socially conscious jewelry brand, Awe Inspired. Throughout this session, Max will explain his journey to scaling the brand through building meaningful connections with his consumers by way of user-centric technology and philanthropic efforts. 

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
4:30 PM - 5:30 PM1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.

Networking
5:00 PM - 6:00 PMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
 Taste of Brandweek: A Tennessee Treasure for Friends, Old and New

Meet Sweeten's Cove. A hidden discovery. An acclaimed Master Blender. Carefully curated and hand-blended. 13-year aged cask strength bourbon. Inspired by the wonder of a special golf course, talented artisans and a spirit of friendship and memories created together.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
 Taste of Brandweek: Live Elegantly With Lume

Dr. Shannon Klingman saw how body odor⁠—whatever the source⁠—was undermining people’s confidence. For nearly 10 years, she worked to find a solution for ALL body odor. Lume Deodorant for Underarms & Private Parts truly is the first whole-body deodorant, and it’s safe to use ANYWHERE you have odor and wish you didn’t. Whether it’s your pits, feet, or privates, Lume can safely be used wherever it is needed.

*Available to VIP and Partner Pass holders only. Max capacity: 20
Experiences
Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

breakout sessions

VIP and Partner Pass holders will have the exclusive opportunity to attend breakout sessions led by founders and marketing executives to drill down on tactics and best practices in eight key areas. Breakout sessions will run across all four days with two sessions each afternoon from 2:00-3:15pm ET.

The Rise of Social Responsibility: Aligning brands' voice and storytelling with social good
The Agile Marketer: Leveraging tech platforms and solutions to provide accelerated innovation and personalization
Are you connected? How to leverage TV and streaming channels to reach a more targeted audience
Customer Experience Revisited: Optimizing the customer journey in the age of Covid-19
Defining KPIs: Reaching internal goals by fueling social causes
Connective Content: Intimated storytelling at scale
The Commerce Revolution: Fusing best practices from brick-and-mortar to accelerate business goals in ecommerce
The Future is Sustainable: Positioning your brand to focus on people and product

“Challenger Brands has a fresh and exciting attitude for the new market. It's not often that I wished I could go to more breakout sessions, but alas, I wish I could have been at the vast majority ... an incredible event."

the community

"If you don't leave with at least 3 actionable takeaways to build your brand then you missed something!"

“I came away from Challenger Brands feeling so inspired. All the featured brands are companies we admire and it was interesting to get a peek behind the curtain on what propels them forward in their respective industries. Whether you’re a challenger brand or think like one, this is a great conference to attend.”
— Kathleen Reidenbach, Chief Commercial Officer, Kimpton Hotels & Restaurants

“I came away inspired and full of new insights. It not only gave me a glimpse into the strategies and philosophies of successful challenger brands, it also helped me take a step back from day-to-day work and look at the big picture. It was an amazing experience and I will definitely be back next year. Way to go Adweek, you guys know how coordinate a world-class conference.
— Bartholomew Fish, Head of Marketing, Diggs Pet

“The Challenger Brand Summit was a great way to connect with some of the top minds in the game and see/hear the trends before they even become trends. The cross-section of industries, company size, and challenges faced generated both inspiration and ideas for the drawing board.”
— Kimberly Dillon, Chief Marketing Officer, Papa & Barkley

“It's the second year in a row I've attended. I’ve come back both years with specific examples that challenge my clients to consider more breakthrough ways to connect with consumers.”
— Brian Asner, Strategy Director, FCB

the countdown

our partners

Contact us today for more information on available partnership opportunities.

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