"...a must-attend conference for every marketer..."

pass options

Access to four days of live Main Stage sessions featuring challenger, incumbent and established brands

Access to four days of live Worldwide sessions

Daily Challenger Brands recap curated by Adweek editors delivered straight to your inbox  

Unlimited live and on-demand access to four days of Main Stage sessions featuring challenger, incumbent and established brands

Unlimited live and on-demand access to four days of Worldwide sessions

Live and on-demand access to Breakout sessions led by founders and industry leaders providing a deep dive on best practices in 8 key topics 

Live and on-demand access to Masterclasses led by top brand marketers in areas critical to personal and professional success  

LIMITED CAPACITY — Opportunity to attend Taste of Brandweek experiences. Please note: as of Feb. 12, all Taste of Brandweek sessions have reached capacity.

LIMITED CAPACITY — Opportunity to attend intimate Q&A sessions with speakers. Please note: as of Feb. 12, all Q&A sessions have reached capacity.

LIMITED CAPACITY — Opportunity to join intimate community meet-ups led by Adweek editors and community leaders (8-10 attendees each)

Access to live Community Experiences 

Daily Challenger Brands recap curated by Adweek editors delivered straight to your inbox  

Access to on-demand Best of Brandweek content, including Brandweek Masters Live and past Challenger Brands

1-year digital subscription to Adweek (a value of $349) *1-year digital subscription to Adweek is valid for new subscribers only. 

$500 discount to Brandweek 2021 or 2022 *terms and conditions may apply

Connect with peers and fellow attendees.

Unlimited live and on-demand access to four days of Main Stage sessions featuring challenger, incumbent and established brands

Unlimited live and on-demand access to four days of Worldwide sessions

Live and on-demand access to Breakout sessions led by founders and industry leaders providing a deep dive on best practices in 8 key topics 

Live and on-demand access to Masterclasses led by top brand marketers in areas critical to personal and professional success  

Access to live Community Experiences 

Daily Challenger Brands recap curated by Adweek editors delivered straight to your inbox  

Access to on-demand Best of Brandweek content, including Brandweek Masters Live and past Challenger Brands

1-year digital subscription to Adweek (a value of $349 *1-year digital subscription to Adweek is valid for new subscribers only. 

$250 discount to Brandweek 2021 or 2022 *terms and conditions may apply

Connect with peers and fellow attendees.

Access to four days of live Worldwide sessions

Daily Challenger Brands recap curated by Adweek editors delivered straight to your inbox  

*This pass will only provide access to Worldwide sessions. If you work for an agency and would like access to Main Stage sessions, Masterclasses, Breakout Sessions, and live networking activities, you must purchase a Partner Pass.

special rates

Special rates are available for current Adweek subscribers, non-profits, current undergraduate students and unemployed and/or furloughed professionals.

main stage speakers

   MAIN STAGE   

chance the rapper

   MAIN STAGE   

mark cuban

Founder

   MAIN STAGE   

jennifer garner

Co-founder and Chief Brand Officer

   MAIN STAGE   

nicole richie

Founder and Creative Director

   MAIN STAGE   

miki agrawal

Founder

   MAIN STAGE   

rich antoniello

Chief Executive Officer

   MAIN STAGE   

jim belushi

Founder

   MAIN STAGE   

sara blakely

Founder and Chief Executive Officer

   MAIN STAGE   

rachel drori

Founder and Chief Executive Officer

   MAIN STAGE   

john foraker

Co-founder and Chief Executive Officer

   MAIN STAGE   

steven galanis

Chief Executive Officer

   MAIN STAGE   

neal hubman

Head of Growth Partnerships

   MAIN STAGE   

andréa mcbride john

Co-founder and Chief Executive Officer

   MAIN STAGE   

greg lisiewski

Vice President, Global Pay Later Products

   MAIN STAGE   

fernando machado

Global Chief Marketing Officer

   MAIN STAGE   

robin mcbride

Co-founder and President

   MAIN STAGE   

barbara messing

Chief Marketing and People Experience Officer

   MAIN STAGE   

alan moss

Vice President of Global Advertising Sales

   MAIN STAGE  

christy ramroop

Director of eTail Strategy and Growth

   MAIN STAGE  

lisa sherman

President and Chief Executive Officer

   MAIN STAGE   

kiran smith

Chief Marketing Officer

   MAIN STAGE   

everette taylor

Chief Marketing Officer

   MAIN STAGE   

alicia tillman

Global Chief Marketing Officer

   MAIN STAGE   

dara treseder

Senior Vice President, Head of Global Marketing and Communications

   MAIN STAGE   

deborah wahl

Global Chief Marketing Officer

   MAIN STAGE   

linda yaccarino

Chairman, Global Advertising and Partnerships

   MAIN STAGE   

doug zarkin

Vice President, Chief Marketing Officer

more speakers to be announced soon!

the agenda

10:00 - 11:00am ET
Networking Opportunities

11:00am - 1:45pm ET
Main Stage Sessions

2:00 - 3:15pm ET
Breakout Sessions

3:00 - 5:30pm ET
Masterclasses

5:00 - 6:00pm ET
Networking Opportunities

10:00 AM - 11:00 AMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:30 AM - 11:00 AMTaste of Brandweek: Risk big, win big. Be brave, like Lume!

Founder and Chief Executive Officer of Lume Deodorant, Dr. Shannon Klingman has pioneered a new category in human hygiene, but not before her idea was pitched to and rejected by 5 leading CPG manufacturers. Come learn why a “NO” may lead to lost opportunity and why it’s important to fight for the innovators on your team. Being “better different” requires you to step way out of your “sea of sameness” comfort zone, but if viewed through the right lens, it’s a no brainer. Be brave like Lume. We go where no other deodorant has gone before

*Available to VIP Pass holders only. Max capacity: 20

Experiences
11:00 AM - 11:10 AMAdweek Opening Remarks Main Stage
11:10 AM - 11:30 AMSwimming with a Shark

Billionaire businessman and owner of the NBA’s Dallas Mavericks, Mark Cuban is the quintessential serial entrepreneur who counts over 150 investments in the course of his career. Mark was an early investor in multimedia streaming and founder of the high-definition independent network AXS TV and HDNet Movies. He is perhaps best known as one of the main “Sharks” on ABC’s long-running series Shark Tank. Join Adweek as we hear from the charismatic entrepreneur on his business journey and what it means to be an entrepreneur in this era of uncertainty and disruption. 

 

Featuring:
Mark Cuban, Founder, Mark Cuban Companies
Lisa Granatstein, Chief Content Officer, Adweek

Main Stage
11:35 AM - 11:55 AMReddit x Tushy on how online community drives advocacy and affinity in the new normal

The pandemic intensified an already disrupted e-commerce experience as the things people once valued seemed to shift overnight. Priorities changed, brand purpose evolved and the fight for consumers’ time and attention intensified to a fight for their respect and loyalty. At the same time, more and more people have turned to online communities for connection, information and distraction in a time of unprecedented disconnection. In this session, Reddit’s Head of Growth Mid-Market and SMB, Neal Hubman takes the virtual stage with Tushy’s Founder Miki Agrawal, for a conversation about why it’s never been more important for DTC companies to humanize their brand, the growing role -- and value -- of online communities in this new era of e-commerce, and how a brand like Tushy is driving advocacy on Reddit and connecting with consumers in a meaningful, personal way.

 

Featuring:
Neal Hubman, Head of Growth Partnerships, Reddit
Miki Agrawal, Founder, Tushy

Main Stage
12:00 PM - 12:20 PMSpanx Founder, CEO Sara Blakely on Paying It Forward

Forever altering the shapewear space, Spanx took the fashion world by storm by offering a comfortable solution for women to feel and look their best. Since 2000, the wildly popular shapewear brand has become a leading global brand with a continually evolving line of products. Spanx Founder and Chief Executive Officer Sara Blakely joins Adweek to discuss her remarkable vision, the evolution of Spanx, and her dedication to supporting women through the Spanx by Sara Blakely Foundation, most-recently through her ambitious Red Backpack Fund.

 

Featuring:
Sara Blakely, Founder and Chief Executive Officer, Spanx
Heide Palermo, Senior Director, Brand Community, Adweek

Main Stage
12:25 PM - 12:45 PMThe All-Electric Future

In January, General Motors announced plans to go fully electric by 2035, phasing out its gas-powered vehicles. Deborah Wahl, Global Chief Marketing Officer of GM, joins Adweek to discuss the automaker’s vision for an all-electric future including its first brand refresh in five decades.

Featuring:
Deborah Wahl, Global Chief Marketing Officer, General Motors
David Kaplan, Interim Brand Editor and Performance Marketing Editor, Adweek

Main Stage
12:50 PM - 1:10 PMCameo and the Rise of the Magical Moment

Cameo, the leading marketplace connecting fans directly with tens of thousands of pop culture personalities in the form of customized video messages, live video calls and direct messages, has forever altered the side hustle. As 2020 hit pause on film productions, concerts, family gatherings and life as we knew it, the demand for Cameos spiked. Join Adweek in conversation with Cameo’s Chief Executive Officer Steven Galanis about satisfying increased demand, shattering its 2020 business objectives, facilitating more than 1 million magical moments, and its path toward enabling the most personalized and authentic fan connections on earth. 

 

Featuring:
Steven Galanis, Chief Executive Officer, Cameo
Robert Klara, Senior Editor, Brands, Adweek

Main Stage
1:15 PM - 1:35 PMCustomer-centric Marketing: Delivering Trust and Loyalty at Every Interaction

Today’s omni-channel landscape is complex. Advertisers need to reach the right audiences, at the right time, with the right message—all while delivering a positive experience at every touch point. The key is a customer-centric approach. Join Amazon Advertising’s Vice President of Global Ad Sales, Alan Moss, as he shares actionable tips on how starting with the customer and working backwards can help brands of all sizes create a virtuous cycle of loyalty and engagement.

 

Featuring:
Alan Moss, Vice President of Global Advertising Sales, Amazon Advertising
Christy Ramroop, Director of eTail Strategy and Growth, Guthy-Renker
Toby Daniels, Chief Innovation Officer, Adweek

Main Stage
1:30 PM - 2:00 PMCommunity Meet-ups: Establishing your Brand's North Star

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: The Shifting Social Media Landscape

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Inspiring Teams Now

Inspired teams are the building blocks of organization performance and growth. In this session, we will share our research on inspiration, what it is and how it works, and a synthesized inspiration strategy of the best practices in inspiring teams now.  Bring your team performance challenges and we’ll tackle them through the lens of inspiration.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:40 PM - 1:45 PMAdweek Closing Remarks Main Stage
2:00 PM - 2:20 PMThe Agile Marketer: Bulletproof

Leveraging tech platforms and solutions to provide accelerated innovation and personalization.

 

Featuring:
Federico Troiani, Vice President of Growth, Marketing and Ecommerce, Bulletproof
Lisa Granatstein, Chief Content Officer, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:00 PM - 2:20 PMThe Rise of Social Responsibility: Chickpeas for the People!

As consumer demand for plant-based foods continues to rise, Banza has made its mark by offering chickpea-based versions of beloved comfort foods, such as pasta, pizza, mac & cheese and rice, that are higher in protein and fiber, lower in carbs and naturally gluten-free. Join Adweek as we sit with Banza co-founder and Chief Executive Officer Brian Rudolph to discuss how and why the brand is inspiring people to eat more chickpeas and other beans.

Featuring:
Brian Rudolph, Co-founder and Chief Executive Officer, Banza
Minda Smiley, Deputy Editor, Agencies, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:25 PM - 2:45 PMThe Rise of Social Responsibility: Branch Basics

Aligning brands voice and storytelling with social good.

 

Featuring:
Tim Murphy, Chief Executive Officer, Branch Basics
Stuart Feil, Vice President, Branded Content, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:25 PM - 2:45 PMThe Agile Marketer: Speed as a Lever to Brand Success

The pandemic proved it: the secret to success is being able to move fast as a marketing and brand organization. In reality, it’s not always that simple. From developing and launching new products (and the campaigns that go with them) to quickly reacting to cultural shifts and events, creative and marketing teams are often strapped for time and resources and can't be as agile as they'd like. Join this Celtra session to discuss tactics, success stories, and technologies that help marketers increase speed-to-market to win customers, market share, and enable teams to maximize their output and velocity.


Featuring:
Eli Chapman, SVP, Sales and Marketing, Celtra

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMThe Rise of Social Responsibility: The Criticality of CSR

It’s proven that consumers prioritize spend with brands that have aligned their values with societal wellbeing and ethical practices. Since 2014, the Female Founders Fund has invested in women building category- defining businesses. Join Anu Duggal, the Fund’s Founding Partner, in conversation with Babba Rivera, founder and Chief Executive Officer of clean hair-care brand Ceremonia. Together they’ll tackle best practices in how to hold your company socially accountable.

 

Featuring:
Anu Duggal, Founding Partner, Female Founders Fund
Babba Rivera, Founder and Chief Executive Officer, Ceremonia

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:50 PM - 3:10 PMThe Agile Marketer: Optimizing Brand Performance

In the challenging space of fitness and wellness, how are marketers making their mark? WHOOP Chief Marketing Officer Antonio Bertone joins Adweek to discuss how this wearable technology uses data and science to target and measure performance and recovery levels, while encouraging community and partnerships with brands.


Featuring:
Antonio Bertone, Chief Marketing Officer, WHOOP
Ko Im, Community Editor, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 2
3:30 PM - 4:00 PMTaste of Brandweek: Snowe: Home essentials worth staying home for

Join Snowe Co-founder and Co-Chief Executive Officer Rachel Cohen and Chief Operating Officer and Head of Product Erica Peppers for a dynamic discussion about the importance of being nimble with your Marketing & Merchandising strategy. Snowe is building the home destination for the next generation—creating essentials for the entire home that are as irresistible as humanly possible, including for your bed, bath, table and more. When the pandemic hit, and everyone started spending all of their time at home, they were able to navigate the challenges using thoughtful customer communication and creative merchandising solutions that allowed them to react to the changing market dynamics. Hear firsthand about their successes, learnings, and surprises from the past year and beyond.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:00 PMTaste of Brandweek: Challenging with Compassion: The Creamery of Tomorrow with Miyoko's Creamery

How Miyoko’s Creamery is revolutionizing the dairy industry with plants and compassion.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:30 PMMasterclass: Building A Modern Marketing Team

To best cultivate talent, tap into skills and foster agility, hear how these brand leaders have structured their marketing organizations to thrive in 2021 and beyond.

 

Featuring: 
Leland Maschmeyer, Chief Brand Officer, Chobani
Taj Alavi, Vice President of Marketing, Chime

*Please note that Masterclass sessions are only open to VIP and Partner Pass holders. 

Masterclass
4:00 PM - 4:30 PMTaste of Brandweek: Influencer Marketing with Balance Athletica

The founders of one of athleisure’s fastest growing brands, Balance Athletica will discuss how influencer marketing has been a key pillar in their rapid growth. Just as importantly, they can speak to how it has helped pushed forward a mission of size inclusivity.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
4:00 PM - 4:30 PMTaste of Brandweek: Living Without Compromise by Athletic Brewing

Beer without alcohol? Who’s asking for that? Join Athletic Brewing Co-founders Bill Shufelt and John Walker as they blow up your assumptions about athletic beer, expand your taste palate and explain how they're using new ideas and fresh approaches to rewrite the rules in the beer industry, allowing drinkers to live “without compromise."
*Available to VIP Pass holders only. Max capacity: 20

Experiences
4:30 PM - 5:30 PM1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.

Networking
5:00 PM - 6:00 PMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
5:00 PM - 6:00 PMCommunity Experience: Cultivating Optimism With Olympian Deena Kastor

You don't have to be an athlete to benefit from positive thinking. Cultivating a more optimistic perspective works for you no matter your profession or passion. Optimism can take you to unimaginable heights. Join Deena Kastor, Olympic Medalist for this special experience where she'll share her Olympic experiences and work through strategies and exercises to help you reach your potential.

*Available to VIP and Partner Pass holders only. 

Experiences
5:00 PM - 6:00 PMCommunity Experience: Living Room Legends Scavenger Hunt Game

Ready to win the virtual home scavenger hunt game? Join Alley Kat Adventures for a lively, unique, interactive game that gets you outside your comfort zone to complete creative, challenging, wacky missions for points and fun virtual prizes! 

*Available to VIP and Partner Pass holders only.

Experiences
5:00 PM - 6:00 PMCommunity Experience: Fun Argentine Wine Class With Local Somm

Discover the Argentine Wine World. Join this experience to learn and laugh with the best rated Argie Sommelier on Airbnb. 

*Available to VIP and Partner Pass holders only. 

Experiences
5:00 PM - 6:00 PMCommunity Experience: Cultivating Optimism With Olympian Deena Kastor (Clone)

You don't have to be an athlete to benefit from positive thinking. Cultivating a more optimistic perspective works for you no matter your profession or passion. Optimism can take you to unimaginable heights. Join Deena Kastor, Olympic Medalist for this special experience where she'll share her Olympic experiences and work through strategies and exercises to help you reach your potential.

*Available to VIP and Partner Pass holders only. 

Experiences
10:00 AM - 10:30 AMTaste of Brandweek: Embracing The Feeling of Vacation Every Day with Kenny Flowers

Join Kenny Haisfield, founder of resortwear brand Kenny Flowers, and his fiancée Christina Vidal, head of Kenny Flowers’ Watercolors swimwear line, as they chat about making floral shirts that aren’t your dad’s, running a travel-focused DTC brand in the midst of a global pandemic and how they got Jimmy Buffett to wear Kenny Flowers on his summer tour. Mahalo!

*Available to VIP Pass holders only. Max capacity: 20

Experiences
10:00 AM - 10:30 AMTaste of Brandweek: Reflecting on 2020 with Dagne Dover

Join Melissa Mash as she discusses the challenges the Dagne Dover brand has faced, and how successful pivots led to opportunities to further connect with their community and increase customer loyalty.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
10:00 AM - 11:00 AMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:30 AM - 11:00 AMTaste of Brandweek: Evolution of Personalization: How Bespoke Post Optimized Curation Over Time

Bespoke Post’s goal has always been to deliver curated goods (hence the name) but every startup, well, starts somewhere. Beginning with just one box, over the past 10 years Bespoke Post has grown to launch over 15 boxes per month, meaning club members receive box options personalized to their tastes and interests. Chief Marketing Officer Alvaro De La Rocha will walk you through just how a mix of data, testing, and a little bit of human curation goes a long way to personalizing—and optimizing—the customer experience.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
11:00 AM - 11:10 AMAdweek Opening Remarks Main Stage
11:10 AM - 11:30 AMWheels Up

Featuring:
Lee Applbaum, Chief Marketing Officer, WheelsUp
Danny Wright, Chief Brand Officer, Adweek

Main Stage
11:35 AM - 11:55 AM How Entertainment Needs Are Changing

Featuring:
Lena Wasikowski, Global Vice President, Client Relations & Content Distribution, Warner Bros. Entertainment
Anna Lee, Global Chief Strategy Officer, Deluxe Media

Main Stage
12:00 PM - 12:20 PMBlazing with Belushi

Mystified by the Rogue River of Oregon, actor Jim Belushi purchased property which he renamed Belushi’s Farm and began a buzzing cannabis operation. An advocate for legalization, Belushi’s Farm intends to share and educate consumers on the healing powers of its product. Join Adweek as we sit down with Belushi to chat blazing trails in the marketplace, giving back to the community and his newly announced Discovery reality series.
 

Featuring:
Jim Belushi, Founder, Belushi's Farm
Jeff Litvack, Chief Executive Officer, Adweek

Main Stage
12:25 PM - 12:45 PMThe Power of Discovery

Artsy was founded in 2009 with a mission to expand the art market to support more art and artists in the world. Now, Artsy is the largest global online marketplace for discovering, buying, and selling art by the world’s leading artists. Aggregating nearly 1m for-sale artworks by 100,000 artists, Artsy provides a joyful, best-in-class experience to its 2m+ art collectors and art lovers across the globe. Artsy’s buyers and sellers can transact safely and securely, and with ease. Join Artsy’s Chief Marketing Officer, Everette Taylor, who will share how the leading art collector’s online marketplace has been driving sales with faster and smarter selling options for their audience.

 

Featuring:
Everette Taylor, Chief Marketing Officer, Artsy
David Kaplan, Interim Brand Editor and Performance Marketing Editor, Adweek

Main Stage
12:50 PM - 1:10 PMHarvesting Inclusion and Change

Sisters Robin and Andréa McBride John grew up 7,000 miles apart in world-class winemaking regions – Monterey, California and Marlborough, New Zealand. Fusing together their shared passions and entrepreneurial spirits, they founded the McBride Sisters Collection, growing three exciting brands (McBride Sisters Collection, Black Girl Magic, SHECAN) into the largest Black-owned wine company in the United States. Join Adweek as we sit down with the McBride Sisters to talk about creating change, establishing a brand purpose and driving inclusion through their SHECAN Professional Development Fund.

 

Featuring:
Andréa McBride John, Co-founder and Chief Executive Officer, McBride Sisters Collection
Robin McBride, Co-founder and President McBride Sisters Collection
Stephanie Paterik, Editor in Chief, Adweek

Main Stage
1:15 PM - 1:35 PMRewriting the Rules

Through her House of Harlow 1960 clothing brand, the founder, creative director and actress Nicole Richie has encouraged stylistas to dress in ethereal bohemian styles and play California-cool over the past decade. Inspired by her interests, including L.A. living and vintage aesthetics, Richie has expanded into jewelry, swimwear, and shoes while partnering with e-commerce juggernaut Revolve.  Join Adweek as we sit down with Richie to talk business, the future of HOH, her side hustles, and growing up in the public eye. 

 

Featuring:
Nicole Richie, Founder and Creative Director, House of Harlow
Ko Im, Community Editor, Adweek

Main Stage
1:30 PM - 2:00 PMCommunity Meet-ups: Inspiration as an Antidote to Burnout

This past year, we have faced unprecedented instability, adversity and loss; and most of us have had moments when we have felt pushed to the limit or tested unlike ever before and the threat of burnout remains real. While burnout causes exhaustion, inspiration increases our energy. While burnout makes us feel cynical, inspiration activates hope and optimism. While burnout feels defeating, inspiration ignites confidence, and courage. In this session we will highlight original research on how inspiration works and how you can use it to inoculate against burnout.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Digital Storytelling Tips and Tactics

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Defining Organizational Success

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:40 PM - 1:45 PMAdweek Closing Remarks Main Stage
2:00 PM - 2:20 PMAre You Connected?: Come Together

Vrbo has been in the online vacation rental space for over 25 years, listing homes for travelers in locations around the world. Join Adweek as we hear from Lish Kennedy, Vrbo’s Vice President of global brand marketing, on Vrbo’s unwavering focus on families and how the brand is adapting to the new world order.

 

Featuring:
Lish Kennedy, Vice President, Global Brand Marketing, Vrbo
Doug Zanger, Senior Editor, Agencies, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:00 PM - 2:20 PMCustomer Experience Revisted: Closing the Pleasure Gap

After a viral Kickstarter campaign helped to launch the first product, Dame Products has become a consumer favorite in the sexual wellness space and normalized discussions around women’s pleasure. Join Co-founder and Chief Executive Officer Alexandra Fine as she discusses the brand's evolution and how the changing customer experience has led to consumer-centric designs.

 

Featuring:
Alexandra Fine, Co-founder and Chief Executive Officer, Dame

*Available to VIP and Partner Pass holders only. 

Breakout Room 2
2:25 PM - 2:45 PMCustomer Experience Revisited: Unlocking Consumer Spending in 2021

Powerhouse data authorities, NielsenIQ and NPD both sit at the forefront of consumer intelligence and are tapped into today's omnichannel shopping journey. Together they bring a trusted and telling view into today's consumer landscape. Without question, the customer journey has been disrupted and what has emerged is a divergent set of realities across two critically important consumer sets: the constrained consumer and the insulated consumer. How well do you know your consumer - and more importantly, how will you engage them in 2021? Join NielsenIQ's Liz Buchanan and NPD's Don Unser as they define these divergent realities and share actionable insight on how to unlock consumer spending in 2021. 

 

Featuring:
Liz Buchanan, Head of North American Consumer Intelligence, NielsenIQ
Don Unser, Chief Retail Strategist, NPD

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:25 PM - 2:45 PMAre You Connected?: Now Streaming on Roku: The At Home Fitness Trend from FabFitFun

Fitness, alongside streaming and entertainment, has become one of the top activities for the home. Come hear how FabFitFun has partnered with Roku to complement one trend with another by using streamer-first advertising to:
·         Strengthen brand loyalty through a period of stark consumer behavior change
·         Change messaging throughout an unpredictable 2020
·         Track and prove effectiveness across all marketing channels (CTV, Online Video, Audio, and Display)

 

Featuring:
Tim Natividad, Head of Performance Advertising, Roku
Louisa Wee, Chief Marketing Officer, FabFitFun

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:50 PM - 3:10 PMCustomer Experience Revisited: Lighting Up the Cannabis Space

The cannabis market has been lighting up with the spread of legalization and the need to compete online. Join Adweek as we sit with Zach Lipson, Co-founder and Chief Product Officer of dutchie, to discuss the surge of sales over the past year as cannabis was deemed "essential," what it revealed about dispensary and consumer behaviors, and what’s in store for the future of the platform.

 

Featuring:
Zach Lipson, Co-founder and Chief Product Officer, dutchie
Terry Stanley, Senior Editor, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMAre You Connected?: Following Your North Star

Since 2013, Bombas's mission has been providing comfortable socks to all. With every purchase of a Bombas item (socks and now t-shirts), the company donates an item to those in need, amounting to over 40 million items gifted to the homeless community. With its growing focus on TV advertising, Adweek welcomes Chief Marketing Officer Kate Huyett, who shares how to follow your North Star via premium storytelling to tout community and comfort.

 

Featuring:
Kate Huyett, Chief Marketing Officer, Bombas
David Griner, International Editor, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 1
3:30 PM - 4:00 PMTaste of Brandweek: Effectively Diversifying Sales Channels to Scale Your Brand with RAILS

As we navigate a rapidly shifting retail landscape, how does a brand weigh the pros and cons of investing in various sales channels? We invite you to join Jeff Abrams, Founder and Creative Director of the global lifestyle brand RAILS, to discuss a diversified approach to reaching consumers. Throughout 2020, RAILS saw a spike in growth among its e-commerce platform, opened its first brick-and-mortar, and continued to foster relationships among a network of more than 1,000 wholesale retailers. Throughout this session, Jeff will speak to the importance of investing in the right channels at the right time, in order to effectively scale one's brand. 

*Available to VIP Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:00 PMTaste of Brandweek: This is Baby Food Now - A Talk with Industry Leaders from Yumi

Join Yumi Founders Evelyn Rusli and Angela Sutherland for a discussion surrounding all things baby food and childhood nutrition. Combining real food and real moments, Yumi goes above and beyond to deliver fresh, organic, nutritious baby food that is thoughtfully designed with your child’s needs in mind. Attendees will hear firsthand from the founders and industry leaders on the importance of serving your child real, science-backed baby food and how Yumi is reinventing modern parenthood.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:30 PMMasterclass: Winning CX Strategies

Learn the tech-powered, yet human-first approaches to customer experience that are winning consumers over today and into the future.

 

Featuring:
Sara Spivey, Chief Marketing Officer, Braze
Porter Gale, Chief Marketing Officer, Personal Capital
Jen Young, Co-founder and Chief Marketing Officer, Outdoorsy

*Please note that Masterclass sessions are only open to VIP and Partner Pass holders. 

Masterclass
4:00 PM - 4:30 PMTaste of Brandweek: Snacking Towards A Healthier Planet with Eat The Change

We are at a critical moment in the war against climate change. From longer wildfire seasons to more frequent droughts, it’s no secret that change is needed now. But with a problem so big, how can the actions and choices individuals make on a daily basis create positive change? The answer might be on your plate. Our dietary choices are the single biggest impact we can make on the planet. From limiting food waste to increasing biodiversity and water efficiency, there are a myriad of factors in our control. Join Eat The Change’s climate-minded founders Seth Goldman and Chef Spike Mendelsohn as they discuss the importance of eating with intention, how to introduce a climatarian diet into your life, and most importantly taste the delicious eco-friendly snacks they're creating with the planet in mind.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
4:00 PM - 4:30 PMTaste of Brandweek: Digital Growth Through Social - Paid and Organic with Tea Drops

Scale your web traffic and revenue with growth strategies around organic and paid social. This discussion will be led by Lan Tran-Sellitti and Isabella Tejada from Tea Drops, a brand that fuses together self-care, community, and connection through their bagless tea experience.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
4:30 PM - 5:30 PM1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.

Networking
5:00 PM - 6:00 PMCommunity Experience: GINspiration History and Cocktails at Home

The drink-a-long you've been waiting for! This isn't your average stay-at-home drink experience. Attend this experience to gather around the screen and share as we shake up sensations together. 

*Available to VIP and Partner Pass holders only. 

Experiences
5:00 PM - 6:00 PMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
5:00 PM - 6:00 PMCommunity Experience: Fun Travel Quiz With a Pro Travel Writer

Escapism! Laughs! Intrigue! Welcome to The Great Travel Trivia Quiz! Attend this experience to connect and share with fellow travel lovers as we go around the world in 30 questions. 

*Available to VIP and Partner Pass holders only. 

Experiences
5:00 PM - 6:00 PMCommunity Experience: Cultivating Optimism With Olympian Deena Kastor

You don't have to be an athlete to benefit from positive thinking. Cultivating a more optimistic perspective works for you no matter your profession or passion. Optimism can take you to unimaginable heights. Join Deena Kastor, Olympic Medalist for this special experience where she'll share her Olympic experiences and work through strategies and exercises to help you reach your potential.

*Available to VIP and Partner Pass holders only. 

Experiences
10:00 PM - 10:50 PMCB Worldwide: India and South Asia

Hear from innovators in the e-commerce and gaming worlds.

 
7:00 AM - 7:50 AMCB Worldwide: The Middle East and Africa

We’ll be joined by founders and marketing leaders to explore changing consumption and behavior patterns.

 
10:00 AM - 10:30 AMTaste of Brandweek: Mid-morning Mindfulness with Bearaby

Ever wondered if weighted blankets are all they’re cracked up to be? Bearaby’s founder, Kathrin Hamm, invites you to experience their science-backed benefits for yourself. You’ll get to test Bearaby’s patented, hand-knit design while Kathrin herself walks you through how to get the most out of your weighted blanket. She’ll also share how she came to realize the importance of prioritizing sleep and, in turn, innovate on an already beloved niche medical device that doesn’t compromise the health of the planet. 

Product will be delivered to the address provided during registration.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
10:00 AM - 11:00 AMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:30 AM - 11:00 AMTaste of Brandweek: Homesick Candles: Building Meaningful Brands with Homesick

Ever thought about what your hometown smells like? Or identified the distinct blend of fragrances that make your grandma’s kitchen so cozy? Since 2016, Homesick has built its business on pondering questions like these to help customers stay connected to the things that matter most to them. When COVID hit, this approach proved invaluable.

Join Homesick General Manager Brandon Park as he discusses how building emotional connections with customers can help brands thrive in these uncertain times.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
11:00 AM - 11:10 AMAdweek Opening Remarks Main Stage
11:10 AM - 11:30 AMThe New Media Equation: Brand + Brains + Balance Sheet

Since their start nearly 20 years ago, Complex Networks has evolved into a highly diversified media and entertainment network with unparalleled reach to millennials and Gen Z across streetwear and style, food, music, sneakers and more.
 
But it hasn't always been like that. From launching right after 9/11; raising capital during the Great Recession; being a first mover in premium digital video; to their navigation of the recent economic downturn. Complex Networks and their Founder and Chief Executive Officer Rich Antoniello are no strangers to flipping challenges into strategies that have led to recent growth opportunities. 
 
In Antoniello's own words, his equation has and continues to be brand + brains + balance sheet. Join Adweek as we sit down with Rich for a discussion about focused growth and the changing dynamics of mutually-successful media and brand partnerships.

 

Featuring:
Rich Antoniello, Chief Executive Officer, Complex Networks
Danny Wright, Chief Brand Officer, Adweek

Main Stage
11:35 AM - 11:55 AMThe Growth of Buy Now, Pay Later and What It Means for Marketers

Today’s CMOs face an array of solutions to meet the needs of the new digital consumer, accelerated by the pandemic and the events of the last year. Many marketers have turned to payments partners to attract new customers, increase conversions and drive loyalty, adopting solutions like buy now, pay later to make flexible spending part of everyday online commerce. 
 
Adweek joins Greg Lisiewski, Vice President of Global Pay Later Products at PayPal, to highlight the latest pressures facing marketers and discuss how they can leverage commerce partners to reach more customers and produce measurable results.  
 

Featuring:
Greg Lisiewski, Vice President, Global Pay Later Products, PayPal

Main Stage
12:00 PM - 12:20 PMReinventing the Fitness Game

With more than 3.6 million members, connected fitness company Peloton has seen significant growth the past year, with recent new product offerings -- Bike+ and Tread -- and major brand partnerships and collaborations with Beyoncé and Shonda Rhimes. Hear from Dara Treseder, Peloton’s Senior Vice President and Head of Global Marketing and Communications, as we discuss creating community at scale and what the future of wellness and fitness may hold. 

 

Featuring:
Dara Treseder, Senior Vice President, Head of Global Marketing and Communications, Peloton
Terry Stanley, Senior Editor, Adweek

Main Stage
12:25 PM - 12:45 PMA World Well-Fed: Reimagining Food to be Customer, Human, and Planet-Driven

Daily Harvest is on a mission to take care of food, so food can take care of all of us. The company believes in a world well-fed and is enabling better nutrition by making it incredibly easy (and tasty) to eat more fruit + vegetables every day. Daily Harvest’s ability to co-create with its customers at scale has led to significant growth in less than five years. The company ended 2020 with $250 million in revenue and achieved steady state profitability in February of last year. Join Founder and Chief Executive Officer Rachel Drori as she discusses how she’s reimagining food to be customer, human, and planet-driven.

Featuring: 
Rachel Drori, Founder and Chief Executive Officer, Daily Harvest

Main Stage
12:50 PM - 1:10 PMThe Genius Behind Home Robots

With 30 years under its belt and over 35 million robots sold, iRobot is at the forefront of the growing consumer robot industry making the dream of robots in peoples’ homes a reality. As the company has grown, so have the needs and expectations of consumers. Gone are the days of consumers just wanting to let the robot do the work for them. Today, consumers are looking for a true partnership. Kiran Smith, CMO of iRobot, will discuss what it takes to build a truly intelligent system of robots that work together, and with the user, to accomplish more within the home – and enable the home and devices within it to work together as one.

 

Featuring:
Kiran Smith, Chief Marketing Officer, iRobot

Main Stage
1:15 PM - 1:40 PMVirtual Reality: Behind Chance the Rapper's Artistic Vision

2020 rocked the music and entertainment industry and while this year's concert season may still be uncertain one thing is clear: through innovation and partnership, artists and brands have forged new paths and new ways of connecting to fans while building new revenue streams.  In conversation with Adweek's Chief Brand Officer Danny Wright, Grammy award-winning artist Chance the Rapper will share his successes and challenges creating his own brand, the journey behind his evolution as an independent artist, how he's navigated brand partnerships, and his predictions on the future of live and virtual performances.

 

Featuring: 
Chance the Rapper
Danny Wright, Chief Brand Officer, Adweek

Main Stage
1:30 PM - 2:00 PMCommunity Meet-ups: The Evolution of Brand Trust to Brand Activism

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Inspiring Teams Now

Inspired teams are the building blocks of organization performance and growth. In this session, we will share our research on inspiration, what it is and how it works, and a synthesized inspiration strategy of the best practices in inspiring teams now.  Bring your team performance challenges and we’ll tackle them through the lens of inspiration.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Influencer Marketing Tips and Tactics

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:40 PM - 1:45 PMAdweek Closing Remarks  Main Stage
2:00 PM - 2:20 PMConnective Content: Digital-First Storytelling

Since its launch with a bedding line in 2016, Hill House Home has expanded its offering to include a range of collections from bath, apparel, and accessories with impeccable quality. Nell Diamond, Founder and Chief Executive Officer of Hill House Home, joins Adweek to talk about the power of social media and digitally led narratives - all to the timeless designs that enhance and celebrate aesthetically pleasing points-of-view.

 

Featuring: 
Nell Diamond, Founder and Chief Executive Officer, Hill House Home
Jameson Fleming, Senior Editor, Membership, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:00 PM - 2:20 PMDefining KPIs: TV for DTC

Blueland, a DTC line of pioneering, eco-friendly cleaning products, won Shark Tank (and the hearts of Americans) with their revolutionary cleaning tablets, Forever Bottles and a genius business strategy. For its first big campaign, Blueland turned to TV to drive greater awareness and customer acquisition, launching three (and counting) creative flights while scaling along the way.

Join Meryl Draper, Co-founder and Chief Executive Officer of video creative agency Quirk in conversation with Gina Pak, Founding Member and Chief Marketing Officer of Blueland to discuss TV’s role in driving brand awareness, boosting site traffic and conversion rates.

 

Featuring:
Meryl Draper, Co-founder and Chief Executive Officer, Quirk Creative
Gina Pak, Founding Member and Chief Marketing Officer, Blueland

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:25 PM - 2:45 PMDefining KPIs: Hype that Drives Growth

Public.com, the investing social network, is on the mission to change the culture of the stock market by making it inclusive and educational. The fast-growing startup has gained attention for using creative marketing to bring investing concepts to the mainstream, winning over consumers with a refreshingly accessible approach to the at-times intimidating world of the stock market. Public.com VP of Marketing Katie Perry shares lessons learned on the journey.

 

Featuring: 
Katie Perry, Vice President of Marketing, Public.com

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:25 PM - 2:45 PMConnective Content: The Legacy of Uncle Nearest

After uncovering the lost story of Nearest Green, the first known African-American master distiller, Fawn Weaver established Uncle Nearest 1856 Premium Whiskey in 2017 - making it her mission to ensure the legacy of Nathan Green lives on. Join Adweek as we sit with the Founder and CEO of the premium brand to hear about the man who turned crystal clear water into gold and the power of storytelling in brand marketing.

 

Featuring:
Fawn Weaver, Founder and Chief Executive Officer, Uncle Nearest
Toby Daniels, Chief Innovation Officer, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMConnective Content: The Beauty Paradigm

As a retailer that balances profit and purpose with a mission to get safer personal care products into the hands of everyone,  clean beauty brand Beautycounter goes above and beyond to connect with their consumers. Margot Fooshee, Chief Marketing Officer and Strategic Advisor of the beauty brand joins Adweek to share their next-level transparency and inspirational storytelling strategies.  

 

Featuring:
Margot Fooshee, Chief Marketing Officer and Strategic Advisor, Beautycounter
Mollie Cahillane, Convergent TV Reporter, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:50 PM - 3:10 PMDefining KPIs: naturally friendly™, naturally good

Craig Dubitsky, friendly founder of Hello Toothpaste, is on a mission with his team to make the world a friendlier place by using sustainable materials in all the brands products. Join Craig as he reveals how the brand has expanded their portfolio, reached its goals through strategic design and KPI metrics and what it means to be part of the Colgate-Palmolive Company.

 

Featuring:
Craig Dubitsky, Founder, Hello Products
Lisa Lacy, Commerce Editor, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 1
3:30 PM - 4:00 PMTaste of Brandweek: Cookie Break with Levain Bakery

Iconic New York City bakery Levain Bakery is celebrated as home of the world’s best cookie. What started in 1995 as a small bread shop on the Upper West Side of Manhattan has grown into an omnichannel business with 8 retail locations (and growing!), a booming ecommerce gifting business and packaged cookies now being sold in the freezer section of retail stores across the country.  Join interim Chief Marketing Officer — and fellow sweet tooth — Ellen Roggemann for a delicious break in your day and learn about how she’s helping to scale this 25-year-old brand into new channels, while keeping joy and playfulness at the forefront. 

*Available to VIP Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:00 PMTaste of Brandweek: Diversity & Inclusion in the “Great" Outdoors with Eddie Bauer

We invite you to connect with Kristen Elliott, Vice President of Marketing at one of the leading outdoor brands, Eddie Bauer. Throughout this session, Kristen will touch on the importance of diversity and inclusion and how to keep your company accountable for effecting positive change. See how Eddie Bauer is bringing the benefits of the outdoors to all communities, particularly those who are underrepresented, and is striving to make sure ALL people feel invited, accepted, and validated in their full range of outdoor experiences.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:30 PMMasterclass: Breaking Through the Noise

With saturated markets and plenty of competition for consumers' attention, hear how these brands are using unconventional strategies and emotive storytelling to stand out from the crowd.

 

Featuring:
Jeremy Lowenstein, Chief Marketing Officer, MeUndies
John Schoolcraft, Global Chief Creative Officer, Oatly
Kate Gunning, Chief Marketing Officer, IEX

*Please note that Masterclass sessions are only open to VIP and Partner Pass holders. 

Masterclass
4:00 PM - 4:30 PMTaste of Brandweek: Why Sustainability Should Be at The Heart of Brand Culture with John Hardy

We invite you to join Suzanne Hader, Chief Marketing Officer of John Hardy, to discuss how the brand's celebration of artisanship, culture, and tradition, is at the root of their efforts to build a more sustainable future. Throughout this session, Suzanne will speak to John Hardy's roots in Bali, fostering a conversation around the importance of extending your sustainability efforts beyond just product - ensuring that it is at the heart of the business as you develop brand culture. 
 

*Available to VIP Pass holders only. Max capacity: 20

Experiences
4:00 PM - 4:30 PMTaste of Brandweek: Loverboy Happy Hour: How We're Taking on Big Hard Seltzer

We became the #4 hard seltzer in our launch market with zero sales and marketing support. How did we do it? We built a premium brand with personality, authenticity, and loyalty...and launched it on National TV. Join us as we sample our sparkling hard teas and discuss our journey, from concept through launch to turning down several acquisition offers, all of which was documented on the hit Bravo reality series, Summer House.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
4:30 PM - 5:30 PM1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.

Networking
4:30 PM - 6:00 PMCMO Symposium

Invite-only gathering of top marketing leaders in a closed-door forum where they can freely discuss challenges, collaborate on ideas and enjoy insightful and productive peer-to-peer dialogue.

*By Invitation only. 

 
5:00 PM - 6:00 PMCommunity Experience: Mindful Yoga With an Olympian

This session will kick off with a short intro during which attendees will get to know each other a little and review routine and yoga experience. Olympic pole vaulter, Pauls, will share his approach to yoga and how it helps in a professional athlete's routine, followed by a yoga flow, including Shavasana and a guided meditation combined with visualization. 

*Available to VIP and Partner Pass holders only. 

Experiences
5:00 PM - 6:00 PMCommunity Experience: Happiness Meditation With Chocolate

In this online experience, you will discover mindfulness and notice the benefits immediately, bringing you to a state of happiness and calm, breaking the myths around meditation. 

*Available to VIP and Partner Pass holders only. 

Experiences
5:00 PM - 6:00 PMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
5:00 PM - 6:00 PMCommunity Experience: Family Magic Show and Magic Lesson

Grab your family and attend this fun, interactive experience featuring a magic show and lesson using everyday objects.  

*Available to VIP and Partner Pass holders only. 

Experiences
8:00 AM - 8:50 AMCB Worldwide: Europe

Marketing leaders take to the virtual stage to unpack the new normal in a Covid-19 world.

 
10:00 AM - 10:30 AMTaste of Brandweek: Bouquet Making and Brand Marketing with UrbanStems

Learn how to create a modern floral arrangement with UrbanStems and discuss how this floral online company leaned into their mission of connection this past year. 

*Available to VIP Pass holders only. Max capacity: 20

Experiences
10:00 AM - 10:30 AMTaste of Brandweek: The Pandemic Pivot with Brooklinen

A pandemic is unpredictable, but risk is not. Being able to pivot is an essential element of your toolbox - hear how Brooklinen managed to redirect in 2020. 

*Available to VIP Pass holders only. Max capacity: 20

Experiences
10:00 AM - 11:00 AMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
10:30 AM - 11:00 AMTaste of Brandweek: Surprise & Delight: A Perfect Subscription Box Experience with Bulu

Bulu launched the sixth Subscription Box to hit the market in 2012. Since then, Bulu has launched and managed dozens of programs in partnership with brands like Disney, GNC, Crayola, Lululemon, Discovery Channel Shark Week, and more, to bring the unique consumer experience (and recurring revenue) of a Subscription Box to these storied brands' offerings. Unbox a surprise alongside Bulu Co-Founder and CEO Paul Jarrett, and hear the big fails and bigger wins in Bulu's pursuit to create the perfect Subscription Boxes.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
11:00 AM - 11:10 AMAdweek Opening Remarks Main Stage
11:10 AM - 11:30 AMBuilding the Metaverse

The Metaverse, a social phenomenon driven by a new generation growing up online, has been quickly moving from vision to reality. The 2020 pandemic accelerated this trend with platforms like Roblox enabling a new way for people to be together (especially when they can’t in person)—and enjoy shared experiences and celebrations, explore new places, shop fashion and attend events, all in the virtual world. If the Metaverse is the future of how we play, work, learn, and experience things together, what does this mean for the future of marketing and brand engagement? Hear from Barbara Messing, Chief Marketing and People Experience Officer on how the world’s leading brands are engaging millions of fans on Roblox, and how she’s stewarding both the internal and external brand as the platform builds the Metaverse.

 

Featuring:
Barbara Messing, Chief Marketing and People Experience Officer, Roblox
Lisa Granatstein, Chief Content Officer, SVP, Programming, Adweek

Main Stage
11:35 AM - 11:55 AMBuilding an Engaged Fanbase

Since retiring from professional football in 2017, Pat McAfee punted into a career as a stand-up comedian and sports commentator. Today, McAfee’s popular sports show on Youtube has over 1 million subscribers. Join Adweek as we sit down with McAfee to discuss dynamic storytelling, building an engaged fanbase community and working with brand partners.

 

Featuring:
Pat McAfee, Host, The Pat McAfee Show
Danny Wright, Chief Brand Officer, Adweek

Main Stage
12:00 PM - 12:20 PMData Doesn’t Make Decisions (Say What?@#$@#%@!): A Look At How One Challenger Brand Rebuilt Their Business Based On Knowledge Not Numbers

In the era of “big data” many brands become “spreadsheet-lazy” when it comes to developing a true understanding of their brand, their consumer experience and critically, what it takes to drive sustained success. This session will explore how Pearle Vision, a true challenger brand continues to drive an unprecedented level of success through its focus on activating against insights that in some cases went against what the data said to do.

 

Featuring:
Doug Zarkin, Chief Marketing Officer, Pearle Vision
Jeff Litvack, Chief Executive Officer, Adweek

Main Stage
12:25 PM - 12:45 PMThe Business of Marketing: Purpose-Driven

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels. 

Join Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, Lisa Sherman, President and CEO, Ad Council, and Alicia Tillman, Global CMO, SAP as they explore how they're driving business transformation within their respective organizations through the lens of purpose including leading an industry effort to address misconceptions and concerns around COVID-19 vaccine safety and effectiveness. 

 

Featuring:
Lisa Sherman, President and Chief Executive Officer, Ad Council
Alicia Tillman, Global Chief Marketing Officer, SAP
Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal
Toby Daniels, Chief Innovation Officer, Adweek

Main Stage
12:50 PM - 1:10 PMThe Story of Once Upon a Farm

Once Upon a Farm launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Co-founders Jennifer Garner and John Foraker join Adweek to share their story of growing the farm-to-fridge company, from Once Upon a Farm's early beginnings to how it became a kitchen-crafted juggernaut.

 

Featuring:
Jennifer Garner, Co-founder and Chief Brand Officer, Once Upon a Farm
John Foraker, Co-founder and Chief Executive Officer, Once Upon a Farm
Stephanie Paterik, Editor in Chief, Adweek

Main Stage
1:15 PM - 1:35 PMChallenge Everything 

In today's landscape, you will probably not eat the big fish if you are not daring enough, and in the cluttered environment we all live in, people’s span of attention is probably shorter than Finding Nemo’s Dory (since we are in fish territory). More than ever brands need to challenge things -- not just competitors. If you want to be noticed, if you want to be meaningful and relevant, you will need to challenge conventions.
 
Join Adweek as we sit down with Fernando Machado, Global Chief Marketing Officer for Restaurant Brands International, as he explores why creativity can be a powerful source of competitive advantage and how the 67-year-old brand leverages a challenger minds to break out of the ordinary with ideas that punch above the brand weight.

 

Featuring:
Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International

Main Stage
1:30 PM - 2:00 PMCommunity Meet-ups: Empowering Creativity

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Accelerating E-commerce

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:30 PM - 2:00 PMCommunity Meet-ups: Inspiration as an Antidote to Burnout

This past year, we have faced unprecedented instability, adversity and loss; and most of us have had moments when we have felt pushed to the limit or tested unlike ever before and the threat of burnout remains real. While burnout causes exhaustion, inspiration increases our energy. While burnout makes us feel cynical, inspiration activates hope and optimism. While burnout feels defeating, inspiration ignites confidence, and courage. In this session we will highlight original research on how inspiration works and how you can use it to inoculate against burnout.

*Please note that Community Sessions are only open to VIP Pass holders.

Networking
1:40 PM - 1:45 PMAdweek Closing Remarks Main Stage
2:00 PM - 2:20 PMThe Commerce Revolution: Socially Conscious Commerce

Warby Parker made its mark in 2010 as a digital retailer offering consumers stylish and affordable eyeglasses, with a socially conscious bent. In 2013, it expanded its presence to brick-and-mortar stores across the country, which has helped to accelerate its growth. Warby Parker is now a destination for holistic vision care, offering everything from eye exams, contact lenses, sun, and optical frames. Hear Tim Riley, Senior Director of Experience Design, share Warby Parker’s best practices on customer-centricity and the importance of embracing a socially conscious strategy.

 

Featuring:
Tim Riley, Senior Director of Experience Design, Warby Parker
Robert Klara, Senior Editor, Brands, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:00 PM - 2:20 PMThe Future is Sustainable: Groceries on a Mission

Since 2015, Imperfect Foods has been on a mission to build a kinder, less wasteful food system. Adam Fishman, Chief Product and Growth Officer, joins Adweek to discuss making the planet a better place by building a community of like-minded eco-conscious consumers. 

 

Featuring: 
Adam Fishman, Chief Product and Growth Officer, Imperfect Foods
David Griner, International Editor, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 2
2:25 PM - 2:45 PMThe Commerce Revolution: Data-Driven Disruption: How One Brand Mastered the Market

How does one brand grow to nearly $2 billion in annual revenue, improve ROI by 75% and grow the business by over 30% in just two short years? The answer is a smart, data-driven strategy backed by holistic enterprise analytics. But these results are just the proof of SharkNinja’s success – join Analytic Partners for a conversation with Brian Gill, Senior Manager, Global Media Strategy and Planning, to find out how the brand became the household name it is today.

 

Featuring:
Mike Menkes, Senior Vice President, Analytic Partners
Brian Gill, Senior Manager, Global Media Strategy and Planning, SharkNinja

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:25 PM - 2:45 PMThe Future is Sustainable: No Shortcuts to Sustainability

Sustainability is a progression that requires innovation across all functions of an organization.  When it becomes successfully installed as a core company value, it can make a positive impact on not just the planet, but also your business. Join David Watkins, Co-founder and Chief Executive Officer of Dirty Labs.

 

Featuring:
David Watkins, Co-founder and Chief Executive Officer, Dirty Labs

*Available to VIP and Partner Pass holders only.

 

Breakout Room 2
2:50 PM - 3:10 PMThe e-Commerce Revolution: Best Practices For DTC Brands To Accelerate Business Goals

San-Francisco based Grove Collaborative, Certified B Corporation and DTC retailer of eco-friendly household and personal care products, reached unicorn status in September 2019 with a valuation of $1 billion, which has since grown to $1.32 billion in December 2020. This year again holds promise for more growth as consumers seek products that are highly efficacious, safe and sustainable. Samantha Howe, Vice President of Brand Marketing, joins Adweek to discuss successfully marketing a mission-driven brand, the power of the customer experience, forging meaningful connections with your audience, and more.

 

Featuring:
Samantha Howe, Vice President of Brand Marketing, Grove Collaborative
Doug Zanger, Senior Editor, Agencies, Adweek

*Available to VIP and Partner Pass holders only.

Breakout Room 1
2:50 PM - 3:10 PMThe Future is Sustainable: Sustainable Standards in Hair Care

Founded in France and made in New York, Prose is committed to proving that good business is always sustainable. Hear from co-founder’s Arnaud Plas and Paul Michaux on how the hyper-customized products leave hair feeling refreshed and rejuvenated, without sacrificing the environment, all while building community. 

 

Featuring:
Arnaud Plas, Co-founder and Chief Executive Officer, Prose
Paul Michaux, Co-founder and Vice President of Product, Prose
Richard Collings, Retail Reporter, Adweek
 

*Available to VIP and Partner Pass holders only.

Breakout Room 2
3:30 PM - 4:00 PMTaste of Brandweek: The Impact of Building Community and Trust in the World of Wellness with Bragg Live Food Products

On the heels of the COVID-19 pandemic, consumers across the globe are seeking ways to prioritize wellness within their daily lives. We invite you to connect with Linda Boardman, CEO of Bragg, as she discusses how their century-long efforts to educate, establish trust, and foster community, have established the company as a go-to destination for wellness wisdom through 2020. 

*Available to VIP Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:00 PMTaste of Brandweek: How the Home Category Became Hot with Burrow

Join co-founder and CEO of Burrow, Stephen Kuhl, to learn about how the furniture category evolved into the $125B+ industry it is today. He'll shed light on the rise and fall of incumbents, provide his predictions for future of home and retail, and give a behind-the-scenes look at Burrow's clever design process.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
3:30 PM - 4:30 PMMasterclass: Taking Care of Your Team... and Yourself!

As part of the CMO Reboot Playbooks, hear from 3 leaders who will share how they are making team health paramount. Learn how you can impact organizational change, onboard team members remotely with success and kill it at your job without burnout. 

 

Featuring:
Adrian Parker, Global Vice President, Marketing - Patrón Tequila, Barcardi
Emily Culp, Chief Executive Officer, Cover FX
Jenifer Dasho, Chief Marketing Officer, Everlywell

*Please note that Masterclass sessions are only open to VIP and Partner Pass holders. 

Masterclass
4:00 PM - 4:30 PMTaste of Brandweek: Finding the Awe-someness in User-Centric Technology with Awe Inspired

In a world where consumers have access to an endless array of product at their fingertips, how does an emerging direct-to-consumer brand stand out amongst its competitors? We invite you to connect with Max Johnson, 27-year-old Chief Executive Officer & Co-Founder of the socially conscious jewelry brand, Awe Inspired. Throughout this session, Max will explain his journey to scaling the brand through building meaningful connections with his consumers by way of user-centric technology and philanthropic efforts. 

*Available to VIP Pass holders only. Max capacity: 20

Experiences
4:30 PM - 5:30 PM1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.

Networking
5:00 PM - 6:00 PMCommunity Experience: Positive Thinking With a Paralympic Hero

Do you wish you had more motivation? Is the fear of failure holding you back? Join 6x Paralympic athlete, Stephen, for this interactive session, where you will learn how to build a positive mindset and change your way of thinking to see adversity not as a barrier, but as an opportunity to improve and learn. 

*Available to VIP and Partner Pass holders only. 

Experiences
5:00 PM - 6:00 PMCommunity Experience: Worlds Top Coffee Masterclass

Very few people understand why they like what they like. Most of us tend to eat and drink out of necessity, doing so in a hurry. Join this experience to discuss what's considered a great cup of coffee and why, including basic neuroscience of flavor concepts. Then, learn the different processes and ideas on how to brew the best cup of coffee.

*Available to VIP and Partner Pass holders only. 

Experiences
5:00 PM - 6:00 PMNetworking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 

Networking
 Taste of Brandweek: Live Elegantly With Lume

Dr. Shannon Klingman saw how body odor⁠—whatever the source⁠—was undermining people’s confidence. For nearly 10 years, she worked to find a solution for ALL body odor. Lume Deodorant for Underarms & Private Parts truly is the first whole-body deodorant, and it’s safe to use ANYWHERE you have odor and wish you didn’t. Whether it’s your pits, feet, or privates, Lume can safely be used wherever it is needed.

*Available to VIP Pass holders only. Max capacity: 20

Experiences
Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

“Challenger Brands has a fresh and exciting attitude for the new market. It's not often that I wished I could go to more breakout sessions, but alas, I wish I could have been at the vast majority ... an incredible event."

the community

"If you don't leave with at least 3 actionable takeaways to build your brand then you missed something!"

“I came away from Challenger Brands feeling so inspired. All the featured brands are companies we admire and it was interesting to get a peek behind the curtain on what propels them forward in their respective industries. Whether you’re a challenger brand or think like one, this is a great conference to attend.”
— Kathleen Reidenbach, Chief Commercial Officer, Kimpton Hotels & Restaurants

“I came away inspired and full of new insights. It not only gave me a glimpse into the strategies and philosophies of successful challenger brands, it also helped me take a step back from day-to-day work and look at the big picture. It was an amazing experience and I will definitely be back next year. Way to go Adweek, you guys know how coordinate a world-class conference.
— Bartholomew Fish, Head of Marketing, Diggs Pet

“The Challenger Brand Summit was a great way to connect with some of the top minds in the game and see/hear the trends before they even become trends. The cross-section of industries, company size, and challenges faced generated both inspiration and ideas for the drawing board.”
— Kimberly Dillon, Chief Marketing Officer, Papa & Barkley

“It's the second year in a row I've attended. I’ve come back both years with specific examples that challenge my clients to consider more breakthrough ways to connect with consumers.”
— Brian Asner, Strategy Director, FCB

the countdown

our partners

Contact us today for more information on available partnership opportunities.

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