10:00 AM-11:00 AM Networking
Networking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 


10:30 AM-11:00 AM Experiences
Taste of Brandweek: Risk big, win big. Be brave, like Lume!

Founder and Chief Executive Officer of Lume Deodorant, Dr. Shannon Klingman has pioneered a new category in human hygiene, but not before her idea was pitched to and rejected by 5 leading CPG manufacturers. Come learn why a “NO” may lead to lost opportunity and why it’s important to fight for the innovators on your team. Being “better different” requires you to step way out of your “sea of sameness” comfort zone, but if viewed through the right lens, it’s a no brainer. Be brave like Lume. We go where no other deodorant has gone before

*Available to VIP Pass holders only. Max capacity: 20


11:00 AM-11:10 AM Main Stage
Adweek Opening Remarks


11:10 AM-11:30 AM Main Stage
Swimming with a Shark

Billionaire businessman and owner of the NBA’s Dallas Mavericks, Mark Cuban is the quintessential serial entrepreneur who counts over 150 investments in the course of his career. Mark was an early investor in multimedia streaming and founder of the high-definition independent network AXS TV and HDNet Movies. He is perhaps best known as one of the main “Sharks” on ABC’s long-running series Shark Tank. Join Adweek as we hear from the charismatic entrepreneur on his business journey and what it means to be an entrepreneur in this era of uncertainty and disruption. 

 

Featuring:
Mark Cuban, Founder, Mark Cuban Companies
Lisa Granatstein, Chief Content Officer, Adweek


11:35 AM-11:55 AM Main Stage
Reddit x Tushy on how online community drives advocacy and affinity in the new normal

The pandemic intensified an already disrupted e-commerce experience as the things people once valued seemed to shift overnight. Priorities changed, brand purpose evolved and the fight for consumers’ time and attention intensified to a fight for their respect and loyalty. At the same time, more and more people have turned to online communities for connection, information and distraction in a time of unprecedented disconnection. In this session, Reddit’s Head of Growth Mid-Market and SMB, Neal Hubman takes the virtual stage with Tushy’s Founder Miki Agrawal, for a conversation about why it’s never been more important for DTC companies to humanize their brand, the growing role -- and value -- of online communities in this new era of e-commerce, and how a brand like Tushy is driving advocacy on Reddit and connecting with consumers in a meaningful, personal way.

 

Featuring:
Neal Hubman, Head of Growth Partnerships, Reddit
Miki Agrawal, Founder, Tushy


12:00 PM-12:20 PM Main Stage
Spanx Founder, CEO Sara Blakely on Paying It Forward

Forever altering the shapewear space, Spanx took the fashion world by storm by offering a comfortable solution for women to feel and look their best. Since 2000, the wildly popular shapewear brand has become a leading global brand with a continually evolving line of products. Spanx Founder and Chief Executive Officer Sara Blakely joins Adweek to discuss her remarkable vision, the evolution of Spanx, and her dedication to supporting women through the Spanx by Sara Blakely Foundation, most-recently through her ambitious Red Backpack Fund.

 

Featuring:
Sara Blakely, Founder and Chief Executive Officer, Spanx
Heide Palermo, Senior Director, Brand Community, Adweek


12:25 PM-12:45 PM Main Stage
The All-Electric Future

In January, General Motors announced plans to go fully electric by 2035, phasing out its gas-powered vehicles. Deborah Wahl, Global Chief Marketing Officer of GM, joins Adweek to discuss the automaker’s vision for an all-electric future including its first brand refresh in five decades.

Featuring:
Deborah Wahl, Global Chief Marketing Officer, General Motors
David Kaplan, Interim Brand Editor and Performance Marketing Editor, Adweek


12:50 PM-1:10 PM Main Stage
Cameo and the Rise of the Magical Moment

Cameo, the leading marketplace connecting fans directly with tens of thousands of pop culture personalities in the form of customized video messages, live video calls and direct messages, has forever altered the side hustle. As 2020 hit pause on film productions, concerts, family gatherings and life as we knew it, the demand for Cameos spiked. Join Adweek in conversation with Cameo’s Chief Executive Officer Steven Galanis about satisfying increased demand, shattering its 2020 business objectives, facilitating more than 1 million magical moments, and its path toward enabling the most personalized and authentic fan connections on earth. 

 

Featuring:
Steven Galanis, Chief Executive Officer, Cameo
Robert Klara, Senior Editor, Brands, Adweek


1:15 PM-1:35 PM Main Stage
Customer-centric Marketing: Delivering Trust and Loyalty at Every Interaction

Today’s omni-channel landscape is complex. Advertisers need to reach the right audiences, at the right time, with the right message—all while delivering a positive experience at every touch point. The key is a customer-centric approach. Join Amazon Advertising’s Vice President of Global Ad Sales, Alan Moss, as he shares actionable tips on how starting with the customer and working backwards can help brands of all sizes create a virtuous cycle of loyalty and engagement.

 

Featuring:
Alan Moss, Vice President of Global Advertising Sales, Amazon Advertising
Christy Ramroop, Director of eTail Strategy and Growth, Guthy-Renker
Toby Daniels, Chief Innovation Officer, Adweek


1:30 PM-2:00 PM Networking
Community Meet-ups: Establishing your Brand's North Star

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.


1:30 PM-2:00 PM Networking
Community Meet-ups: Inspiring Teams Now

Inspired teams are the building blocks of organization performance and growth. In this session, we will share our research on inspiration, what it is and how it works, and a synthesized inspiration strategy of the best practices in inspiring teams now.  Bring your team performance challenges and we’ll tackle them through the lens of inspiration.

*Please note that Community Sessions are only open to VIP Pass holders.


1:30 PM-2:00 PM Networking
Community Meet-ups: The Shifting Social Media Landscape

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Please note that Community Sessions are only open to VIP Pass holders.


1:40 PM-1:45 PM Main Stage
Adweek Closing Remarks


2:00 PM-2:20 PM Breakout Room 2
The Agile Marketer: Bulletproof

Leveraging tech platforms and solutions to provide accelerated innovation and personalization.

 

Featuring:
Federico Troiani, Vice President of Growth, Marketing and Ecommerce, Bulletproof
Lisa Granatstein, Chief Content Officer, Adweek

*Available to VIP and Partner Pass holders only.


2:00 PM-2:20 PM Breakout Room 1
The Rise of Social Responsibility: Chickpeas for the People!

As consumer demand for plant-based foods continues to rise, Banza has made its mark by offering chickpea-based versions of beloved comfort foods, such as pasta, pizza, mac & cheese and rice, that are higher in protein and fiber, lower in carbs and naturally gluten-free. Join Adweek as we sit with Banza co-founder and Chief Executive Officer Brian Rudolph to discuss how and why the brand is inspiring people to eat more chickpeas and other beans.

Featuring:
Brian Rudolph, Co-founder and Chief Executive Officer, Banza
Minda Smiley, Deputy Editor, Agencies, Adweek

*Available to VIP and Partner Pass holders only.


2:25 PM-2:45 PM Breakout Room 2
The Agile Marketer: Speed as a Lever to Brand Success

The pandemic proved it: the secret to success is being able to move fast as a marketing and brand organization. In reality, it’s not always that simple. From developing and launching new products (and the campaigns that go with them) to quickly reacting to cultural shifts and events, creative and marketing teams are often strapped for time and resources and can't be as agile as they'd like. Join this Celtra session to discuss tactics, success stories, and technologies that help marketers increase speed-to-market to win customers, market share, and enable teams to maximize their output and velocity.


Featuring:
Eli Chapman, SVP, Sales and Marketing, Celtra

*Available to VIP and Partner Pass holders only.


2:25 PM-2:45 PM Breakout Room 1
The Rise of Social Responsibility: Branch Basics

Aligning brands voice and storytelling with social good.

 

Featuring:
Tim Murphy, Chief Executive Officer, Branch Basics
Stuart Feil, Vice President, Branded Content, Adweek

*Available to VIP and Partner Pass holders only.


2:50 PM-3:10 PM Breakout Room 1
The Rise of Social Responsibility: The Criticality of CSR

It’s proven that consumers prioritize spend with brands that have aligned their values with societal wellbeing and ethical practices. Since 2014, the Female Founders Fund has invested in women building category- defining businesses. Join Anu Duggal, the Fund’s Founding Partner, in conversation with Babba Rivera, founder and Chief Executive Officer of clean hair-care brand Ceremonia. Together they’ll tackle best practices in how to hold your company socially accountable.

 

Featuring:
Anu Duggal, Founding Partner, Female Founders Fund
Babba Rivera, Founder and Chief Executive Officer, Ceremonia

*Available to VIP and Partner Pass holders only.


2:50 PM-3:10 PM Breakout Room 2
The Agile Marketer: Optimizing Brand Performance

In the challenging space of fitness and wellness, how are marketers making their mark? WHOOP Chief Marketing Officer Antonio Bertone joins Adweek to discuss how this wearable technology uses data and science to target and measure performance and recovery levels, while encouraging community and partnerships with brands.


Featuring:
Antonio Bertone, Chief Marketing Officer, WHOOP
Ko Im, Community Editor, Adweek

*Available to VIP and Partner Pass holders only.


3:30 PM-4:00 PM Experiences
Taste of Brandweek: Challenging with Compassion: The Creamery of Tomorrow with Miyoko's Creamery

How Miyoko’s Creamery is revolutionizing the dairy industry with plants and compassion.

*Available to VIP Pass holders only. Max capacity: 20


3:30 PM-4:00 PM Experiences
Taste of Brandweek: Snowe: Home essentials worth staying home for

Join Snowe Co-founder and Co-Chief Executive Officer Rachel Cohen and Chief Operating Officer and Head of Product Erica Peppers for a dynamic discussion about the importance of being nimble with your Marketing & Merchandising strategy. Snowe is building the home destination for the next generation—creating essentials for the entire home that are as irresistible as humanly possible, including for your bed, bath, table and more. When the pandemic hit, and everyone started spending all of their time at home, they were able to navigate the challenges using thoughtful customer communication and creative merchandising solutions that allowed them to react to the changing market dynamics. Hear firsthand about their successes, learnings, and surprises from the past year and beyond.

*Available to VIP Pass holders only. Max capacity: 20


3:30 PM-4:30 PM Masterclass
Masterclass: Building A Modern Marketing Team

To best cultivate talent, tap into skills and foster agility, hear how these brand leaders have structured their marketing organizations to thrive in 2021 and beyond.

 

Featuring: 
Leland Maschmeyer, Chief Brand Officer, Chobani
Taj Alavi, Vice President of Marketing, Chime

*Please note that Masterclass sessions are only open to VIP and Partner Pass holders. 


4:00 PM-4:30 PM Experiences
Taste of Brandweek: Living Without Compromise by Athletic Brewing

Beer without alcohol? Who’s asking for that? Join Athletic Brewing Co-founders Bill Shufelt and John Walker as they blow up your assumptions about athletic beer, expand your taste palate and explain how they're using new ideas and fresh approaches to rewrite the rules in the beer industry, allowing drinkers to live “without compromise."
*Available to VIP Pass holders only. Max capacity: 20


4:00 PM-4:30 PM Experiences
Taste of Brandweek: Influencer Marketing with Balance Athletica

The founders of one of athleisure’s fastest growing brands, Balance Athletica will discuss how influencer marketing has been a key pillar in their rapid growth. Just as importantly, they can speak to how it has helped pushed forward a mission of size inclusivity.

*Available to VIP Pass holders only. Max capacity: 20


4:30 PM-5:30 PM Networking
1:1 Meetings

Participate in 1:1 virtual networking meetings, each lasting up to 10 minutes.

*By Invitation Only.


5:00 PM-6:00 PM Experiences
Community Experience: Cultivating Optimism With Olympian Deena Kastor

You don't have to be an athlete to benefit from positive thinking. Cultivating a more optimistic perspective works for you no matter your profession or passion. Optimism can take you to unimaginable heights. Join Deena Kastor, Olympic Medalist for this special experience where she'll share her Olympic experiences and work through strategies and exercises to help you reach your potential.

*Available to VIP and Partner Pass holders only. 


5:00 PM-6:00 PM Experiences
Community Experience: Cultivating Optimism With Olympian Deena Kastor (Clone)

You don't have to be an athlete to benefit from positive thinking. Cultivating a more optimistic perspective works for you no matter your profession or passion. Optimism can take you to unimaginable heights. Join Deena Kastor, Olympic Medalist for this special experience where she'll share her Olympic experiences and work through strategies and exercises to help you reach your potential.

*Available to VIP and Partner Pass holders only. 


5:00 PM-6:00 PM Experiences
Community Experience: Living Room Legends Scavenger Hunt Game

Ready to win the virtual home scavenger hunt game? Join Alley Kat Adventures for a lively, unique, interactive game that gets you outside your comfort zone to complete creative, challenging, wacky missions for points and fun virtual prizes! 

*Available to VIP and Partner Pass holders only.


5:00 PM-6:00 PM Networking
Networking Opportunities

*Please note that networking opportunities are only open to VIP Pass holders. 


5:00 PM-6:00 PM Experiences
Community Experience: Fun Argentine Wine Class With Local Somm

Discover the Argentine Wine World. Join this experience to learn and laugh with the best rated Argie Sommelier on Airbnb. 

*Available to VIP and Partner Pass holders only. 


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