passes

What are the different pass types? 

If you are currently employed by a consumer brand company your two pass options are:

    Live Main Stage Pass for Consumer Brands

     This pass grants you access to: 

  • Live Main Stage programming
  • A daily event recap curated by Adweek editors 
     

    VIP Pass for Consumer Brands

     This pass grants you access to: 

  • Unlimited live content
  • Unlimited on-demand content so you can revisit sessions 
  • Masterclasses 
  • Breakout sessions 
  • A Taste of Brandweek Experiences 
  • Q&A Sessions 
  • Community/Editor-led Sessions 
  • Networking opportunities 
  • A daily event recap curated by Adweek editors 
  • Best of Brandweek event stage 
  • Brandweek Summit Discount 
  • Plus, a 1-year digital subscription to Adweek* (valued at $349) *Digital subscriptions are valid for new subscribers only. 

 

If you are currently employed at an agency, media, technology or solution provider please select: 

    Partner Pass

     This pass grants you access to: 

  • Unlimited live content 
  • Unlimited on-demand content so you can revisit sessions 
  • Masterclasses 
  • Breakout sessions 
  • Networking opportunities 
  • A daily event recap curated by Adweek editors 
  • Best of Brandweek event stage 
  • Brandweek Summit Discount 
  • Plus, a 1-year digital subscription to Adweek* (valued at $349)  *Digital subscriptions are valid for new subscribers only. 

 

If you are only interested in our Worldwide content and work for an agency  please select: 

    Live Worldwide Pass

     This pass grants you access to: 

  • Four days of live Worldwide sessions 
  • Daily Challenger Brands recap curated by Adweek Editors delivered straight to your inbox

Note: This pass will only provide access to Worldwide sessions. Access to Main Stage sessions, Masterclasses, Breakout Sessions, and live networking activities requires the purchase of a Partner Pass.

on-demand content

Who has access to on-demand content? 
If you registered for the VIP Pass or Partner Pass, you will have access to on-demand content approximately 24 hours after each session.

How long will I have access to on-demand content? 
On-demand content will be available to you at least until June 30, 2021.

event platform

How do I access the summit?
The digital event platform can be accessed here live.adweek.com/challenger-brands-summit-2021. You must be a registered attendee to gain access to this event, which begins at 9:00 am ET on February 22, 2021. Note: Registered attendees will not be able to access the full event platform before February 22, 2021.

I'm registered, but I can't log in.
An email and new password is required to enter the platform. Details regarding login instructions are sent via email soon after registration by Adweek Virtual Events (virtual.events@adweek.com).

Beginning at 9:00am ET on February 22, if you haven’t received or can’t find the email with your unique credentials, please follow these steps to gain access to the platform: 

  1. Click Login to prompt a password reset. 
  2. From the pop-up window, click 'I forgot my password' and enter the email address that you originally registered with. Click 'Submit' 
  3. You will receive an email from MAESTRO with the subject line: Password Reset. Follow the instructions to reset your password 

    Note: Registered attendees will not be able to access the event platform before February 22, 2021.
     

Which devices can I use to participate in the summit?
You may join the event from a desktop computer, laptop, tablet or mobile device. For the best experience, we recommend using a desktop or laptop.

Is there a recommended browser to use?
We recommend using Google Chrome for an optimal experience. While most internet browsers are supported, some may not support the full list of event interactions.

I can't see the live stream, what should I do?
If you cannot see the stream, try refreshing the page, then hover over the video and click the play button. If this does not work, then try a different browser. (Google Chrome is recommended.)

I see video, but I cannot hear anything.
If you cannot hear anything, but you can see the video, please try the following steps: 

  1. Tap on the screen or hover over the video and click the speaker icon to make sure your audio is not muted (all Event Stages are automatically on mute when you arrive) 
  2. Check your device's volume control to make sure it is not set at zero. 
  3. Double-check your device's sound output. 


How do I navigate the event stages?
To switch between Event Stages (i.e. Main Stage, Masterclasses, Best of Brandweek): 

  • Click on "Event Stages" in the top nav bar and select the stage you would like to view from the dropdown. This will open a new browser window. 
  • Alternatively, you can click on the bulleted text icon (Event Stages tab) via the right-hand panel and select desired stages. This will change the stage within your current browser window. 


To learn more about our Partners:

  • Click on "Partners" in the top nav bar and select the partner you would like to view from the drop-down menu.
  • Alternatively, you can select the multi-person icon (Partners tab) on the right-hand panel. Click on a partner logo to learn more. 


To connect with others in real-time: 

  • During live sessions, you can connect with other audience members via the Chat tab in the right-hand panel. Chat will be enabled during live Main Stage sessions and will always be the first tab available. If you have a question for a speaker, write ADWEEK before your question. 


To view the full schedule: 

  • Select the calendar icon (Agenda tab) on the right-hand panel to see the full event schedule, including speaker info and session descriptions. You may add events to your calendar from here. 


To learn more about the speakers: 

  • Select the Speaker tab (noted by a microphone icon) to see the event's full lineup. Click on individual names for detailed session information, speaker bios, and available social links.

A Taste of Brandweek

What is A Taste of Brandweek?
A Taste of Brandweek is an opportunity for you to interact with fellow marketers in a virtual setting through a shared physical experience. It is a friendly, safe, environment to meet other brand marketers while trying out a new brand/product.    
  
What is the format for A Taste of Brandweek?
Each A Taste of Brandweek session is 30 minutes long.  Over the first 10 minutes or so, the Speaker (Founder/CEO/brand manager) will introduce the product – its history, brand plan, etc. The remaining time will be spent trying the product and chatting with fellow brand marketers via Zoom. Every participant will have an open mic and will be able to see the other attendees (videos on please).  
  
Who is qualified to attend A Taste of Brandweek?
A Taste of Brandweek is only open to brand marketers (i.e. those employed at solution providers, agencies, media companies and those in sales roles are not eligible) and is only available for those who have purchased the VIP Pass for Consumer Brands.  Each session will have up to 20 brand marketers in attendance. 
  
Why are you doing A Taste of Brandweek?
Because it’s fun and brand marketers have such amazing stories to tell.  We’ve got everything from alcohol tastings to bouquet making.
  
What platform is being used for A Taste of Brandweek?
A Taste of Brandweek will be held in private Zoom meetings. You will receive an email with details for the sessions you have been confirmed for, along with access links, prior to February 22. You will also be sent a branded Zoom virtual background for the session.  
  
What is a branded Zoom background?
Adweek will be creating zoom backgrounds for each  A Taste of Brandweek experience. They are not required, but are a fun way to join in on the brand fun!
  
How do I sign up for A Taste of Brandweek?
While registering for a  VIP Pass for Consumer Brands, you will be prompted to make your preferred selections for A Taste of Brandweek sessions.  Due to the popularity of A Taste of Brandweek, each paid brand attendee will only be able to participate in one A Taste of Brandweek session. Adweek will reach out via email after Feb. 1 regarding your approved session. Please note: A selection does not guarantee participation or a brand.

Already registered for a VIP Pass for Consumer Brands? You can choose/change your A Taste of Brandweek selections: View or modify an existing registration
  
Why are we asking for your mailing address?
Because A Taste of Brandweek is a virtual experience with physical tastings/product demos, we need to send you the product ahead of time.  Please make sure you sign up using the address where your tasting experience will happen. Please note: brands can only deliver to addresses within the United States.
  
Are there a limited number of spots?
While we’d love to have everyone participate there are only, up to 20 spots per sessions, so space is limited. If you want to participate, buy your ticket to Challenger Brands NOW.
  
Do I need to register ahead of time?
We need all registrants for A Taste of Brandweek to be registered prior to Feb. 1 in order to ensure that we have enough time to send you the product.

What brands are participating in A Taste of Brandweek? 
Athletic Brewing, Kenny Flowers, Bespoke Post, Yumi, Eat The Change, Sweetens Cove, Homesick Candles, Levain Bakery, Eddie Bauer, Loverboy, UrbanStems, Awe Inspired, Lume, and more!

Virtual Backgrounds

To download backgrounds, click on any of the following images and then drag to your desktop. Alternatively, you can right-click and "Save Image".