In Focus: Thriving on the Coast of Creativity. LA is a hotbed of innovation, creativity, storytelling and diversity at a time when it’s needed most. Come learn how area CMOs are tapping into the richness of people, products, processes and inspiration that surround them to resonate with customers and build their brands and businesses for now and next.
Venue
The West Hollywood EDITION
9040 Sunset Blvd
West Hollywood, CA 90069
Featuring
Jenny ChenDirector of Global Brand Communications
adidas
Scott DonatonSenior Vice President, Head of Marketing
Hulu
Sadira FurlowChief Marketing Officer
Happy Money
Ann HandChairman & Chief Executive Officer
Super League Gaming
Charles IfegwuManaging Director
The Fifth
Kathryn Kai-ling FrederickChief Marketing Officer
Los Angeles Rams
Jess MarkwoodChief Operating Officer
The Fifth
Laura RodriguezDirector of Social Media Marketing
The Recording Academy
Katie WelchChief Marketing Officer
Rare Beauty
Steven Wolfe PereiraChief Business Officer
3Pas Studios
Agenda at a Glance
| 10:45 AM - 11:15 AM (PDT) | Registration | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:15 AM - 11:20 AM (PDT) | Opening Remarks Opening remarks and a look at the event. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:20 AM - 12:00 PM (PDT) | Manifesting Diversity and Inclusion in Business Priorities Historically underrepresented talent is now more than ever a necessity for brands and businesses. CMOs are developing new strategies to seek talent from diverse backgrounds, adding alternative ways of working to attract and retain talent, while delivering authentically creative activations that resonate with a wider audience. This conversation will encourage manifesting diverse business priorities to succeed at the speed of culture. Sadira Furlow - Happy Money Charles Ifegwu - The Fifth Kathryn Kai-ling Frederick - Los Angeles Rams Steven Wolfe Pereira - 3Pas Studios | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:00 PM - 1:00 PM (PDT) | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:00 PM - 1:40 PM (PDT) | The Next Frontier of Creativity Effective CMOs are creative CMOs. As brands continue to advance their audience reach through gathering consumer feedback, improvements in product are positioned for success amid the growing digitalization of the industry. This conversation will enlighten modern marketers to invest in the people who are dedicated to redefining creativity in digital experiences. Scott Donaton - Hulu Ann Hand - Super League Gaming Jess Markwood - The Fifth Katie Welch - Rare Beauty Mollie Cahillane - Adweek | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:40 PM - 1:45 PM (PDT) | Closing Remarks Thank you for joining! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:45 PM - 2:15 PM (PDT) | Mentee Toast and Networking Katie Welch - Rare Beauty Anton Timms - Adweek Jenny Chen - adidas Laura Rodriguez - The Recording Academy | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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