Commerce now runs on creative volume. Every retail media placement, social feed and creator storefront wants its own version of the ad. AI video and image models can produce that volume, but no single model is best at every shot, and the leader changes every few months. Hear how brands and agencies are building creative pipelines they control: picking the right model for each job, keeping human creative direction in charge, holding brand and quality standards at scale, and being open with audiences about how the work is made. The panel covers what's working, what isn't, and how to turn more creative output into sales.