This masterclass will be streamed live and can be watched here.

As we head towards the Metaverse, the way people connect with businesses on their shopping journey will become more multidimensional. Beyond in-store and online, hybrid new creative opportunities like virtual try-ons via augmented reality, interactive shopping on social media via live video, and virtual stores powered by blockchain technology may become key customer touch points. The most successful marketers today are experimenting with new formats and integrating these experiences across channels to learn how to foster ongoing relationships in more immersive digital environments. This session will feature a look at how businesses are building more multidimensional commerce experience and will include a conversation with brands actively building and testing in this space.