Claire Mulhern is the head of Multidimensional Discovery Commerce at the Creative Shop at Meta. During the 12 years Claire has been with Meta, she has worked on the inception of mobile advertising, launched the first ever Instagram advertising campaign and is now at the forefront of the path to the metaverse. Her work and leadership spans multiple industry verticals including Retail, Luxury, Beauty, CPG and Healthcare. Prior to Meta, Claire worked in Mobile Marketing for Vodafone and Experiential Marketing for Viacom in EMEA. She is passionate about both neuroscience marketing and bleeding edge technologies. She places herself at the epicenter of evolutions in human behavior and technology that create industry revolutions across the globe.