Retailers and CG brands alike are looking to elevate experiential shopping, creating an immersive experience that blends the virtual and physical worlds to keep today’s consumers engaged and interested. Pacsun is no exception making several advances within the virtual realm in the past year, launching a dedicated experience on Roblox with PACWORLD, being the first fashion retailer to accept cryptocurrency, debuting NFTs, and securing its first plot of land in The Sandbox, a game in the metaverse. More recently, Pacsun embarked on another first for the brand by joining ComplexLand 3.0 in its third annual metaverse event this past May.

Join Brie Olson, President of Pacun and business partner Neil Wright, Head of Collaborations & Experiential at Complex Networks on what it means to be an early leader in the metaverse commerce space, and what digital gaming and NFTs mean to their larger online presence and overall profitability.