Executives from an agency, retailer, sales, and brand walk into a conference room...

Although it sounds like the setup to a bad joke, the reality is this scenario probably doesn’t happen often, if at all. But it should.

In this session, hear from industry executives including Jill Smith (Vice President, Kroger Precision Marketing), Sue Toy (Vice President, Retail Commerce Leadership, Tyson Foods), and Victor Lee (President, AUC) as they discuss their varied perspectives, feeding off of each other’s insights to explore what’s affecting their businesses today and tomorrow. No buzz words, just real, honest conversations -- what keeps them up at night, what creates the biggest disconnect in their marketing practice, and what they each believe is the next big thing in commerce. Walk away with an understanding of how brands, retailers and agencies can partner for a common goal, how to budget strategically, and where to draw the line between too much versus too little data.