Join Doug Paladino, Programmatic Lead at Camelot Strategic Marketing & Media, and Steve Hartmann, Head of Integrated Marketing at Experian, as they reveal how Experian and Camelot optimized cross-screen TV ad impact with iSpot.tv. Learn how Experian was able to stretch their OTT budget further and become more efficient; ultimately, achieving 133% incremental reach with CTV and 44% lower cost per web signup.