Main Stage
Unified Measurement and the Metrics that Matter
Tuesday, October 11, 2022
2:35 PM - 2:55 PM (PDT)
Marketers, experiencing a new converged TV era, are on a quest for alternative approaches to independent, consistent measurement and metrics that matter. They want powerful cross-platform analytics that surface the insights needed to make strategic decisions for reaching and engaging audiences across linear, CTV and digital.
Join Omnicom’s Kelly Metz and Innovid’s Jessica Hogue for an in-depth discussion on the importance of consistent, cross-platform analytics that surface the insights needed to make strategic decisions for reaching and engaging audiences.