As General Manager, Measurement and Analytics at Innovid, a leading independent connected TV (CTV) advertising delivery and measurement platform, Jessica leads the company’s measurement practice cross-functionally and industries team supporting CPG, Automotive, and Financial Services verticals. A recognized thought leader, she has pioneered first-to-market insights on the rise of Connected TV. She is a member of the IAB Video Board and Co-chair of the IAB Measurement and Attribution Committee. A graduate of Pepperdine University, she also earned an MS in Journalism from Columbia University, and an executive MBA from Jack Welch University.