It’s no secret that traditional pay and digital TV are converging, as more and more media dollars are shifting to CTV and streaming solutions. But how do marketers stay ahead in a continually shifting media world? The answer isn’t new. It’s mastering addressable advertising. In this interactive workshop with DIRECTV Advertising, you’ll have a better understanding of the current converged TV landscape, master advanced advertising tactics like managing for reach and frequency across screens, and see powerful case studies that illustrate how it all comes together.