Matt Cerussi, Director of West Coast Client and Agency Partnerships for DIRECTV Advertising. His responsibilities include overseeing the west coast ad sales team and educating the marketplace on DIRECTV’s solutions. Matt also manages the Tune-In vertical nationally, working with programmers, SVOD and AVOD services to drive viewership, acquisition and retention. He is a proven sales leader providing consultative strategies for advertising partners throughout the video landscape. Matt has over 14 years of experience in media and advertising with a background in linear TV, CTV, and audience activation.