OTT is one of the fastest growing channels in video media offering advancements over traditional TV, such as, audience targeting, dynamic creative, measurement, attribution, and performance reporting. Today, advertisers can measure automated content recognition (ACR) to compare ad performance between OTT and Linear TV. Partnerships with data companies allow us to onboard customer purchase data to improve campaign performance. Dynamic creative partnerships offer multiple hyper-personalized messages to local audiences, at scale, via one buy. All of these advancements help our Local OTT advertising partners build more engaging relationships with customers and drive revenue. 

In this session join Gamut’s Judson Ferdon and AdGreetz's Eric Frankel to find out more about how effective technological strategy is enhancing the streaming audience experience and helping to grow the bottom line for brands.