Eric Frankel
Chief Executive Officer and Founder
AdGreetz
Eric Frankel is an innovative business leader with a proven track record in both traditional media and new-and-emerging technologies.
A multi-faceted business builder and senior industry executive, his expertise include: content creation, talent development, acquisitions, programming, product development, sales and marketing for the video-on-demand, pay-TV, basic cable, network TV and online markets.
He is the CEO and founder of AdGreetz, the industry’s leading video personalization ad-tech/martech platform that is disrupting the $781B advertising marketplace by empowering brands, agencies and ad platforms worldwide to build stronger relationships with customers and increase engagement and activation 2X-3X by producing and deploying hundreds, thousands (or even millions) of smart, hyper-personalized, data-driven, video and display ads and messages (versus a generic, much less-activating version) on 26 channels (including CTV/OTT), optimized by AI/machine learning in real time.
AdGreetz’ investors include Frankel, Dick Cook (former chairman, Disney), Joe Roth (former chairman, Disney, Fox, Revolution Studios), Jeff Sagansky (former president, CBS, TriStar Pictures), Skip Brittenham (lawyer for Oprah, Steve Jobs, Larry Ellison, Harrison Ford), Michael Fuchs (former chairman, HBO), Bruce Rauner (former Illinois governor).
AdGreetz’ wide array of clients include: Amazon, Google, Universal Pictures, BMW, West Elm, Toyota, Kraft-Heinz, ABC, Intel, Fidelity Investments, Lenovo, Intel, Walmart, Coca-Cola, IWG, Flipkart, LG, VCA, P&G and many more. Forrester calls AdGreetz “An Emerging Technology For CMOs To Watch.”
Prior to AdGreetz, Frankel spent over two decades at Warner Bros. and was President of Warner Bros. Domestic Cable Distribution (2000-08). There, he created new strategic architecture in the broadcast, cable and pay television landscapes, as well as advancements in new technologies such as VOD, HD and the Internet. Frankel made numerous record-breaking sales and ground-breaking deals at WB. During Frankel's presidency, WBDCD licensed over $5B of programming, generating revenue 20-120% higher than the competition. His division won more than a dozen Promax Awards.
A multi-faceted business builder and senior industry executive, his expertise include: content creation, talent development, acquisitions, programming, product development, sales and marketing for the video-on-demand, pay-TV, basic cable, network TV and online markets.
He is the CEO and founder of AdGreetz, the industry’s leading video personalization ad-tech/martech platform that is disrupting the $781B advertising marketplace by empowering brands, agencies and ad platforms worldwide to build stronger relationships with customers and increase engagement and activation 2X-3X by producing and deploying hundreds, thousands (or even millions) of smart, hyper-personalized, data-driven, video and display ads and messages (versus a generic, much less-activating version) on 26 channels (including CTV/OTT), optimized by AI/machine learning in real time.
AdGreetz’ investors include Frankel, Dick Cook (former chairman, Disney), Joe Roth (former chairman, Disney, Fox, Revolution Studios), Jeff Sagansky (former president, CBS, TriStar Pictures), Skip Brittenham (lawyer for Oprah, Steve Jobs, Larry Ellison, Harrison Ford), Michael Fuchs (former chairman, HBO), Bruce Rauner (former Illinois governor).
AdGreetz’ wide array of clients include: Amazon, Google, Universal Pictures, BMW, West Elm, Toyota, Kraft-Heinz, ABC, Intel, Fidelity Investments, Lenovo, Intel, Walmart, Coca-Cola, IWG, Flipkart, LG, VCA, P&G and many more. Forrester calls AdGreetz “An Emerging Technology For CMOs To Watch.”
Prior to AdGreetz, Frankel spent over two decades at Warner Bros. and was President of Warner Bros. Domestic Cable Distribution (2000-08). There, he created new strategic architecture in the broadcast, cable and pay television landscapes, as well as advancements in new technologies such as VOD, HD and the Internet. Frankel made numerous record-breaking sales and ground-breaking deals at WB. During Frankel's presidency, WBDCD licensed over $5B of programming, generating revenue 20-120% higher than the competition. His division won more than a dozen Promax Awards.
