Brand-supported television is old. Yes, you read that correctly - old. And so too is the advertising model that has long powered it. A new advertising model for brand-supported television has arrived, raising the fortunes (literally) of brands, networks and streaming services, studios and creators.

Join leaders from across the industry as they outline the advertising model powering the next era of brand-supported television. It’s out with the old and in with the new.

Topics Covered:

• Why Brand-Supported Television’s ad-model requires a refresh

• The technology & partnerships that are making a this ad-model possible

• Considerations for deploying new ad experiences powered by In-Show technology – the anatomy of In-show

• What the industry still needs in order to reap the full benefits of In-Show technology, etc.