Scott Comstock is Senior Vice President, Peacock and Digital Advertising Strategy, NBCUniversal Advertising and Partnerships. In this role, Comstock leads advertising growth and go-to-market strategy for NBCUniversal's flagship streaming service, Peacock, as well as its other streaming and Digital assets. He also leads the Peacock Ad Product and Innovation team, driving ideation and development of new ad formats to deliver a best-in-class experience for consumers and marketers alike.

Comstock has over 18 years of experience in combination of internal strategy and external consulting roles. He has been with NBCUniversal for over 11 years with previous roles leading Advertising Strategy for the Digital Entertainment portfolio and Strategic Initiatives & Analysis within corporate.

Prior to his time at NBCU, Comstock was Manager at Archstone Consulting where he specialized in monetization strategy, business process improvement, and organizational effectiveness, providing strategic and operational guidance to senior executives across numerous functions

Comstock is a graduate of Williams College and received his MBA from the NYU Stern School of Business. He works out of NBCUniversal’s New York office and resides in New Jersey with his wife, Michelle, and two daughters.