Today, the convergence of TV is noticeable in the way media is bought and sold – specifically by leveraging programmatic principles. In this session, MiQ will cover how programmatic is powering TV, and the cross functional expertise needed to best navigate the considerations of today’s fragmented biddable supply… including quality, optimization and performance. You will also hear how advanced TV entered our realm of expertise and new solutions that are helping advertisers plan, buy and measure advanced TV campaigns with greater accuracy than ever.