Advanced tools and platforms have become pivotal for marketers to leverage insights into consumer behavior and gain a competitive edge. Mixed reality, chat-bots, voice search and more are being seamlessly integrated into ad campaigns, and are quickly on their way to becoming the norm.

Join Adweek for our annual Elevate: AI event to explore cutting-edge trends and what marketing professionals can expect to come next.

Speakers

Alon Chen
Alon Chen
Chief Executive Officer and Co-Founder
Tastewise
Tyler Folkman
Tyler Folkman
Chief Technology and AI Officer
BEN
Rachel Griffin
Rachel Griffin
Director, Supply Chain Innovation - AVs, EVs, Drones, Bots
Walmart
Doria Holbrook
Doria Holbrook
Vice President of Delivery
Cruise
Darshan Kantak
Darshan Kantak
Vice President, Product Management
Google
Jamie MacNaughton
Jamie MacNaughton
Head of Digital
tails.com
Jake Maughan
Jake Maughan
Chief of Creator (Influencer) Integration
BEN
Jake Moskowitz
Jake Moskowitz
Head of Data Strategy and The Emodo Institue
Emodo
Mike Shores
Mike Shores
Head of Data Science
Vista
Monica Tenorio
Monica Tenorio
Vice President of Insights and Analytics
PepsiCo Europe
Jason Valdina
Jason Valdina
Senior Director, Digital-First Engagement Channel Strategy
Verint

What You Get

LIVE VIRTUAL PASS

$129

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Agenda

12:00 PM - 12:05 PM
Opening Remarks

Welcoming remarks and a look at the event.

Matt Steinmetz
12:05 PM - 12:25 PM
Home Delivery Game Changers

There are plenty of innovative ways for brands to meet their consumers where they are. With fast delivery apps on the rise, every company with a focus on customer experience is looking to meet the growing desire for shorter wait times. Now, Walmart and GM’s Cruise, the self-driving car unit, is helping to capitalize on delivery methods through autonomous expansion. Join Rachel Griffin from Walmart and Doria Holbrook from Cruise as they discuss the future of delivery and how advancements in technology can set your brand ahead of the times.

Rachel Griffin Doria Holbrook Rebecca Stewart
12:30 PM - 12:50 PM
Can AI Create Art? The Future of Creative AI Lies Within the Creator Economy

Art is a fundamental aspect of human creativity that has shaped our cultural and social lives since the beginning of time. With recent breakthroughs in AI, art can now be created by leveraging unstructured data in the billions of video, audio, and images from decades of entertainment, content, and art. Join Jake Maughan and Tyler Folkman as they discuss the incredible evolution of AI driven art, and the impact that it will have on the Creator Economy, Advertising, Media, and Entertainment at large.

Tyler Folkman Jake Maughan
12:55 PM - 1:15 PM
Customer Experience in the Age of AI

Consumers are seeking personalized and sophisticated interactions when working with businesses. To build deeper and more relevant relationships, Michael Shores, Head of Data Science at Vista, is taking a balanced approach combining analytical and algorithmic-based strategies to communicate with customers. Discover how Vistaprint is using advanced machine learning techniques to optimize B2C touchpoints, the challenges involved and how to solve them.

Mike Shores Patrick Kulp
1:20 PM - 1:40 PM
The Role of Conversational AI and Workforce Automation in the Airline Industry

Customer preferences are shifting. They still want to talk to your business, just in a different way. Today’s businesses need to uniquely support the modern, distributed workforce of humans and bots at scale. But, when faced with an increased number of customer interactions, escalated expectations for service, convenience and satisfaction, and a limited number of resources to support customer service—the role of AI is imperative to every CX strategy.

In this session, join Verint’s Jason Valdina as he explores how AI is helping organizations, like Volaris Airlines, automate interactions, scale their customer engagement efforts, and improve key metrics while elevating customer experience.

Jason Valdina
1:45 PM - 2:05 PM
Craving Data: Predicting Food Trends that Delight Consumers

Finding the right time to bring food and beverage products to market used to be guided by focus groups and surveys. In today's fast-changing market, those traditional tools alone fall short. With new artificial intelligence-driven analytics, Tastewise is helping brands such as PepsiCo expand their market by discovering new flavors, enhancing products and developing clearer and more effective content for marketing campaigns. In this session, Tastewise and PepsiCo will discuss how AI allows for forecasting key trends to influence product development and overall food sales.

Alon Chen Monica Tenorio Paul Hiebert
2:10 PM - 2:30 PM
The Impact of ID-Loss: Marketers are Looking to AI-Based Audience and Creative Models

80% of C-level marketers are experiencing reductions in campaign effectiveness, due to ID loss. Marketers feeling those affects are much more likely to be leaning into specific audience and creative models. While last year’s “most promising” ID replacement solutions have fallen short, new ID-independent targeting and creative solutions are gaining real traction.

In this session, Jake Moskowitz shares new findings from the Emodo Institute’s latest “Voice of the Marketer” research. The presentation explores the views of hundreds of marketers, including their post-ID experiences, their preferences and bullish perspectives on emerging AI-based targeting and creative models.

Jake Moskowitz
2:35 PM - 2:55 PM
Reaching the Right Customers with Ads Automation 

As brands look for new ways to capture demand and drive growth, Google is helping businesses connect with consumers in the moments that matter. Using machine learning, Google's ads automation is able to understand contextual signals to deliver the right creative to the right audience, at the right bid. Hear from Darshan Kantak, VP of Product Management at Google, and Jamie MacNaughton, Head of Digital at tails.com, as they discuss how ads automation can help businesses reach the right people with the right message, and the benefits of embracing an automation-first marketing strategy.

Darshan Kantak Jamie MacNaughton Catherine Perloff
3:00 PM - 3:05 PM
Closing Remarks

Thank you for joining!

Matt Steinmetz

Community

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