There is tremendous opportunity for customers to be at the center of the CEO’s sustainability agenda. This structure would accelerate the transition to a more sustainable economy. As a voice for the customer in the C-Suite, chief marketing officers are tasked with providing this critical unlock. But across categories, there is a large gap between consumers’ sentiment towards sustainable products and their actual purchasing decisions.
To close this gap, a deeper understanding of core consumer needs and the barriers preventing sustainable choices is necessary. Join BCG and Bibie Wu, Chief Marketing Officer, Del Monte Foods, to learn how leading brands are making sustainability an “and,” not an “or,” a win for the environment and your company’s bottom line.