Riot Games has thrived off a player-focused mentality in the context of its flagship global hit, League of Legends. During Riot’s 10-year anniversary in 2019, several new game genres were announced, including Riot’s foray into the mobile gaming space with Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift.

In this session, Eric Krause, Riot’s Global Head of Marketing for the League of Legends group, will discuss Riot’s thoughtful approach to bringing a massive and passionate PC-first audience and ecosystem to the mobile platform, a transition that has become one of the biggest challenges for long-lasting gaming brands.