Candy Crush has garnered more than 3 billion downloads since it was launched in 2012 and it successfully led the way for a new generation of mobile games, as one of the first freemium apps to generate over $1 billion revenue. It currently has more than 200mm users and it continues to launch levels and events to entertain this incredible fanbase. Candy players are usually referred to as casual gamers, but are they all “gamers?”



Join Candy Crush CMO Fernanda Romano, as she shares her best practices and tips for accelerating innovation, building great partnerships and fostering brand love in the mobile gaming space, why Candy Crush sees itself as an entertainment app, not just a game, and what lies ahead for the franchise.