Targeting Multicultural Audiences Through a Nuanced Approach
Date & Time
Thursday, March 24, 2022, 12:00 PM - 12:20 PM
Michael Clark Wendi Dunlap Joshua Bareño Olivia Morley

When targeting multicultural audiences, businesses must take a nuanced and authentic approach with their marketing and media strategies. Join Michael L. Clark, Head of Multicultural Sales & Business Development at G/O Media, Wendi Dunlap, SVP, Global Client Solutions at Kinesso and Joshua Bareño, Director of Multicultural at Essence, in discussion on diversity, equity and inclusion into the data industry, machine learning algorithms, and the people who are mining and interpreting how it is used.