Explore the immense economic power of the 50+ demographic and understand how AARP and the AARP Media Advertising Media Network are the keys to helping brands connect to this lucrative market. This session will present compelling data to illustrate the spending habits of this audience, emphasizing their significant influence on the economy.

Learn how AARP Media Advertising Network provides brands with targeted marketing opportunities that resonate with adults 50+. By leveraging AARP's trusted brand and extensive reach across various media platforms, brands can effectively connect with this powerful consumer group, driving engagement and boosting their bottom line.