AGENDA

10:00 AM - 11:00 AM
Workshops

For the last 20 years, advertisers have relied on the cookie for connecting, enabling, and measuring the buying, selling, and efficacy of their digital advertising. But that’s about to change. Firefox and Apple have sunset third-party cookies. Google is set to do the same in 2022. When that happens, critical connectors that advertisers rely on will break and there is no like-for-like replacement on the horizon. So what are tangible steps your organization can take to prepare? Join Derek Baker, Principal and CMO Advisory leader at PwC, and Alex Macht, Manager in the CMO Advisory Practice and MarTech subject matter specialist, to begin arming your organization for success in a post-cookie, privacy-first world.

Attend this session and learn:
● What is the FLOC path forward
● How to help simplify the complexity and understand your activation and measurement options
● When to take the first steps and how to build a roadmap to a cookieless media activation and measurement environment
 

Featuring:
Derek Baker, Principal and CMO Advisory Leader, PwC
Alex Macht, Manager, CMO Advisory Practice, PwC

 

*Open to Premium All-Access and Live All-Access Pass Holders

Alex Macht Derek Baker
11:00 AM - 11:10 AM
Main Stage

Welcoming remarks and a look at the event.
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

 

 

Danny Wright
11:10 AM - 11:30 AM
Main Stage
 
Lucinda Southern
11:35 AM - 11:55 AM
Main Stage

Let’s be honest: you rely on first party data to drive your marketing strategy, but the scalability and utility can often be underwhelming. Current customers are the best representation of the kind of consumer likely to buy your product or service, and if identified correctly, can drive significant growth for your business. The process of leveraging first party data involves identifying defining characteristics of the customer base and then focusing prospecting efforts on the non-customers that share these same characteristics. The process needs to be done strategically and flawlessly, but when done correctly can be extremely rewarding. Join ENGINE as we focus on best practices for leveraging first party data effectively and efficiently to drive your bottom line.
 

Featuring: 
Andy Davidson, Senior Vice President, Data Strategy & Analytics, ENGINE 
Kyle Krueger, Senior Vice President, Media, ENGINE
 

Andy Davidson Kyle Krueger
12:00 PM - 12:20 PM
Main Stage

In a post-cookie world, marketers will need to advance and protect critical functionalities like customization and analytics for digital media and advertising while safeguarding privacy and improving the consumer experience. That is the essential mission of the Partnership for Responsible Addressable Media (PRAM), which is made up of leading trade associations and companies representing every sector of the global advertising industry. This presentation will discuss the development of a replacement for third-party cookies and PRAM’s work with Google on cohort-based targeting. It will be led by PRAM’s top leadership team: Executive Director Bill Tucker (Group EVP with the Association of National Advertisers), Dennis Buchheim, (Chief Executive Officer of IAB Tech Lab, who oversees PRAM’s technical standards efforts) and Stu Ingis, (Chairman of Venable LLP), who leads PRAM’s legal and policy working group.

Featuring:
Bill Tucker, Group Executive Vice President, ANA
Dennis Buchheim, Chief Executive Officer, IAB Tech Lab
Stu Ingis, Chairman, Venable LLP

Bill Tucker Dennis Buchheim Stu Ingis
12:25 PM - 12:45 PM
Main Stage

Session details to be announced.

 
12:50 PM - 1:10 PM
Main Stage

Session details to be announced.

 

Featuring:
David Fischer, Chief Revenue Officer, Facebook
David Cohen, Editor, Social Pro Daily, Adweek

David Fischer David Cohen
1:15 PM - 1:45 PM
Main Stage

Scott Galloway holds many accolades - professor, founder, entrepreneur, author and podcast host – though perhaps, most notably, as a straight shooter who won’t mince words.  Join the always fascinating NYU Professor of Marketing as he unpacks the pandemic’s implications on marketing, media and tech and what the future holds.

 

Featuring:
Professor Scott Galloway, Professor of Marketing at NYU’s Stern School of Business 

 

Scott Galloway
1:45 PM - 1:50 PM
Main Stage

Thank you for joining us!
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

 

 

 

Danny Wright
2:00 PM - 2:30 PM
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Open to Premium All-Access and Live All-Access Pass Holders, details on how to register to be announced.

 
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Open to Premium All-Access and Live All-Access Pass Holders, details on how to register to be announced.

 
2:30 PM - 3:30 PM
Masterclass

How leaders are using media in innovative and unique ways to amplify brand purpose.
 

*Open to Premium All-Access and Live All-Access Pass Holders

Mike Wente
4:00 PM - 4:30 PM
Networking

Nathan Burton has headlined the Las Vegas strip for over a decade and now is your chance to see him perform live at Mediaweek via Zoom!  The show is designed to engage every audience member and Nathan will even lead each person to do a card trick in their own hands. Nathan Burton’s virtual show brings excitement, laughs, astonishment, and just a bit of Vegas direct into your home or office.

*Details on how to register to be announced.

 
10:00 AM - 10:30 AM
Workshops

Join Impossible Foods and Blis as we discuss the upcoming changes to cookies and IDFAs, and what exactly this will mean for marketers’ beloved bottom line. In this interactive session, we’ll cover what this next generation might look like, and why a less personal ecosystem doesn’t have to be the end of personalized advertising. 

 

Featuring:
Erin Dress, Director of Retail Marketing, Impossible Foods
Courtney Palm, RVP of Sales, Blis

*Open to Premium All-Access and Live All-Access Pass Holders

Courtney Palm Erin Dress
10:30 AM - 11:00 AM
Workshops

Session details to be announced.

 

*Open to Premium All-Access and Live All-Access Pass Holders

 
11:00 AM - 11:10 AM
Main Stage

Welcoming remarks and a look at the event.
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

 

 

 

Danny Wright
11:10 AM - 11:30 AM
Main Stage

Session details to be announced.

 

Featuring:
Saleel Sathe, Vice President, Performance Marketing, Walmart
Lisa Lacy, Commerce Editor, Adweek

Saleel Sathe Lisa Lacy
11:35 AM - 11:55 AM
Main Stage

Session details to be announced.

 
12:00 PM - 12:20 PM
Main Stage

Marketers in search of the most efficient video ad buys are increasingly looking beyond the traditional linear TV spot to digital programmatic advertising on connected TV. Not only does connected TV allow for a great brand opportunity, addressable ads and more precise measurement, it also is proving to be yet another effective performance marketing channel. Hear from Adam Bergman, Vice President, Network Partnerships, Vizio and Brian Norris, Senior Vice President, Direct to Scale, NBCUniversal as they share their experiences and best practices using connected TV, and how the industry can learn from the mistakes of desktop advertising and apply those lessons to this nascent platform.
 

Featuring:
Adam Bergman, Vice President, Network Partnerships, Vizio
Brian Norris, Senior Vice President, Direct to Scale, NBCUniversal
Jason Lynch, TV Editor, Adweek

 

 

Brian Norris Adam Bergman Jason Lynch
12:25 PM - 12:45 PM
Main Stage

Session details to be announced.

 

Featuring:
Grad Conn, Chief Experience Officer, Sprinklr

Grad Conn
12:50 PM - 1:20 PM
Main Stage

No two customer journeys are the same, and with the further expansion (and dependence) on the digital world over the last year, those journeys have only gotten more nuanced and complex. Leveraging examples and insights from successful social first campaigns, Ulta Beauty’s Karla Davis, Vice President of Integrated Marketing and Media , will be joined by Christine White, Senior Director, Media and Content Strategy and Sally Scarbrough, Director of Brand Partner Marketing , will discuss the power of creating strong, thoughtful storytelling across touch points, and share key considerations, in service of building effective conversion and more.
 

Featuring:
Karla Davis, Vice President of Integrated Marketing and Media, Ulta Beauty  
Christine White, Senior Director, Media and Content Strategy, Ulta Beauty  
Sally Scarbrough, Director of Brand Partner Marketing, Ulta Beauty
Shannon Miller, Senior Editor of Creativity and Representation, Adweek

 

 

Karla Davis Sally Scarbrough Christine White Shannon Miller
1:20 PM - 1:40 PM
Main Stage

A myriad of solutions and technologies allows marketers to seamlessly measure performance, maximize media spend and improve customer experiences. But what are the intangibles that make the magic happen? Join Talia Raviv, Global Chief Executive Officer of PMX to share best practices for a winning performance marketing partnership.
 

Featuring:
Talia Raviv, Global Chief Executive Officer, Publicis Media Exchange
Chris Ariens, Managing Editor and Director of Video, Adweek

Talia Raviv Chris Ariens
1:40 PM - 1:45 PM
Main Stage

Thank you for joining us!
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

 

 

 

Danny Wright
2:00 PM - 2:30 PM
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Open to Premium All-Access and Live All-Access Pass Holders, details on how to register to be announced.

 
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Open to Premium All-Access and Live All-Access Pass Holders, details on how to register to be announced.

 
2:30 PM - 3:30 PM
Masterclass

How brands are leveraging new channels such as audio and streaming while maximizing existing social media as part of their overall marketing mix.
 

*Open to Premium All-Access and Live All-Access Pass Holders

Lina Polimeni Jonathan Bottomley
4:00 PM - 5:00 PM
Networking

Feeling inspired and want to connect further on the learnings acquired? Pour your drink of choice and join like-minded peers for an off-beat approach to virtual networking. We’ll trade ideas, make new connections and have a few laughs along the way.

*Details on how to register to be announced.

 
10:00 AM - 10:30 AM
Workshops

Session details to be announced.

 

*Open to Premium All-Access and Live All-Access Pass Holders

 
10:30 AM - 11:00 AM
Workshops

Identity has emerged as a key challenge for the future of advertising, as advertisers scramble to prepare for a world without third-party cookies. But don’t panic! Working with platforms with direct consumer relationships won’t leave you guessing on consumer identity. Join Louqman Parampath, Vice President of Product Management at Roku, for an informative and interactive session on building an identity-first streaming approach for a cookie-less world.

Featuring:
Louqman Parampath, Vice President of Product Management, Advertising, Roku, Inc.

*Open to Premium All-Access and Live All-Access Pass Holders

Louqman Parampath
11:00 AM - 11:05 AM
Main Stage

Welcoming remarks and a look at the event.
 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

 

 

 

 

Danny Wright
11:05 AM - 11:40 AM
Main Stage

The Business of Marketing is where you get to hear from business leaders and innovators on how CMOs work collaboratively with their C-suite partners to drive business transformation.

The Business of Marketing is for CMOs or any leader aspiring to join the C-Suite and will provide you with a deep dive into how to create cross-functional teams, establish clear internal communications, invest in customer-centricity, drive technology innovation and develop talent for the future.
 

Featuring:
Toby Daniels, Chief Innovation Officer, Adweek
Rodney Williams, President and Chief Executive Officer, Belvedere Vodka

Rodney Williams Toby Daniels
11:40 AM - 12:00 PM
Main Stage
 
 
12:05 PM - 12:25 PM
Main Stage

In a world where consumers ignore, skip, or pay to avoid ads, capturing consumer attention is more important than ever. Attention tracking and optimization offers a new frontier in TV advertising. Anheuser Busch and Dentsu have been working together with Network partners to change the currency of reference from impressions and GRPs to consumer attention. Join Paolo Provinciali, Vice President, Media and Data, US at Anheuser-Busch InBev and Cara Lewis Executive Vice President, Head of US Media Investment at dentsu, who detail their journey in the Attention Economy.
 

Featuring:
Paolo Provinciali, Vice President, Media and Data, U.S., Anheuser-Busch InBev 
Cara Lewis, Executive Vice President, Head of U.S. Media Investment, dentsu

Paolo Provinciali Cara Lewis
12:30 PM - 12:50 PM
Main Stage
 
 
12:55 PM - 1:15 PM
Main Stage

Session details to be announced.

 

Featuring:
Marla Kaplowitz, President and Chief Executive Officer, 4A's

Marla Kaplowitz
1:20 PM - 1:40 PM
Main Stage

Session details to be announced.

 

Featuring:
Scott Tieman, Media and Programmatic Services, Global Lead, Accenture Interactive
Michael Andrew, Vice President, Data, AI and Personalization, Salesforce

Scott Tieman
1:45 PM - 2:05 PM
Main Stage

Session details to be announced.

 

Featuring:
Christian Juhl, Global Chief Executive Officer, GroupM

Christian Juhl
2:00 PM - 2:30 PM
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Open to Premium All-Access and Live All-Access Pass Holders, details on how to register to be announced.

 
Meetups

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Open to Premium All-Access and Live All-Access Pass Holders, details on how to register to be announced.

 
2:10 PM - 2:15 PM
Main Stage

Thank you for joining us!
 

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

 

 

 

 

Danny Wright
4:00 PM - 5:00 PM
Networking

*Open to Premium All-Access and Live All-Access Pass Holders, details on how to register to be announced.

 
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