The various cookie-alternative identity solutions have ballooned since Google made its first announcement to deprecate third-party cookies in Chrome. With that announcement protracted, the options are getting more convoluted. How do cohorts, probabilistic IDs or seller-defined audiences fit into your strategy?

In this session, hear from Delphine Hernoux, chief data and analytics officer at Wavemaker, and Joe Anthony, chief executive and founder at Hero Collective, as they discuss the ID landscape and the solutions that are gaining ground and how marketers are navigating a patchwork approach to identity without appearing siloed.