Consumer viewing of Advanced TV has outpaced the growth of ad revenue. Advertisers are frustrated by challenges in interoperability across a fragmented ecosystem, resulting in complexity and undermining campaign reach, targeting consistency and message coherence. Upcoming changes to existing and new privacy laws will advance consumer rights and impact the business requirements for advertising strategies and execution.
In this session, you will learn how identity is the river that runs through a performance driven advertising ecosystem enabling everything from audience aggregation, targeted reach, addressability, measurement and validation. Explore what steps you can take now to “future-proof” your advertising strategies for a privacy first environment.